How application developers increase profits in January

According to new data, users download more applications during the holidays, and the peak of activity falls on January, and not on December. In AdMob infographics, January is called “Black Friday” for monetization applications. Analyst collected in collaboration with App Annie shows that during the last season (holidays from October 2014 to January 2015), the number of application downloads has increased by 20%. The number of ad impressions during this period increased by 30%. AdMob advises developers to take the following steps:

• 1. To increase the cost of displaying advertisements during the holidays.
• 2. Optimize your ads, refine targeting.
• 3. Consider options for discounts on paid applications, or even make them free for this period.

In accordance with the infographics, developers could increase profits by 117% by adding in-app purchase announcements (In-App Purchase). In addition, the use of interstitial ads will increase revenue during the holidays by 20%.