57 percent of users are planning to install more mobile apps.
The latest study of Localytics shows that 92% of smartphone owners out of 1000 respondents plan to use applications just as they do now (by 35%) or even more in the future (57%). At the same time, they are ready to easily remove useless applications.
According to Localytics, users will open a new application on average 4.5 times before they decide to remove it. This first category is called “non-permanent users.” Others fall into the group of "hyperactive" or "impulsive." They launch applications up to 15 times per day and use about 18 applications per month.
66 percent of respondents said they regularly go to social apps, 57% to weather, 49% to games, and 43% often open sports.
57% of respondents say they plan to install applications more often. About 61% of people manage all the digital aspects in their lives using applications.
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The study showed that using personalized content and marketing messages in applications, developers will be able to retain more customers.
For example, 54% of respondents want the application to take into account their preferences.
51% of respondents are not against the application to know about their recent actions and, on the basis of this data, send them information and marketing messages.
36% of users are ready to provide data about their geographic location, so that this is taken into account when displaying content or sending advertising messages. 35% want applications to be aware of their latest actions in the real world (for example, purchases) and use this information.
According to Localytics, users will open a new application on average 4.5 times before they decide to remove it. This first category is called “non-permanent users.” Others fall into the group of "hyperactive" or "impulsive." They launch applications up to 15 times per day and use about 18 applications per month.
66 percent of respondents said they regularly go to social apps, 57% to weather, 49% to games, and 43% often open sports.
57% of respondents say they plan to install applications more often. About 61% of people manage all the digital aspects in their lives using applications.
')
The study showed that using personalized content and marketing messages in applications, developers will be able to retain more customers.
For example, 54% of respondents want the application to take into account their preferences.
51% of respondents are not against the application to know about their recent actions and, on the basis of this data, send them information and marketing messages.
36% of users are ready to provide data about their geographic location, so that this is taken into account when displaying content or sending advertising messages. 35% want applications to be aware of their latest actions in the real world (for example, purchases) and use this information.
Source: https://habr.com/ru/post/296810/
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