Programmatic Shocking Information from MoPub Twitter Report
Recently, one of the giants Mopub published the latest news and the latest data on programmatic, as well as general statistics on the use of mobile applications.
The report contains data analysis from the MoPub Marketplace, which represents more than 31,000 active mobile applications , more than 355 billion ad requests per month , and more than 1 billion unique mobile devices , as well as 175+ DSP platforms .
While demand partners find and acquire new inventory in search of high performance, the very fact of the inventory search process advertisers continue to be an extremely necessary link, the report says.
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"Despite the impressive number of over 335 billion ad requests to MoPub every month, this offer has never been more accessible," explained in a blog post on Twitter. “At this time, a large number of offers creates a large number of difficulties for advertisers, in their endless desire to find the right impressions. And for publishers (publishers), the very task of contacting a direct customer is becoming increasingly difficult from the point of view of competitiveness. ”
And, of course, there is good news for 3Q.
In the report of this quarter, we found that demand partners who buy inventory in any of the 580 new applications that were launched in the third quarter reached a click-through rate (CTR) that exceeded its figures by more than 186% and CPC ( cost-per-click) is 46% lower than when purchased in applications running until the third quarter.
In addition, publishers have witnessed the success of new applications launched in the third quarter. On average, eCPM in new applications is 67% higher than in those introduced before the 3rd quarter.
Published brands continue to manage revenues on private marketplaces, especially this trend has worsened on the eve of upcoming holidays.
"In the 4th quarter of 2014, we saw an increase in the effectiveness of brands published during the holidays," reportsTwitter . " It is likely that brands will extend their advertising campaigns for the entire third quarter, which includes a large number of holidays, but this, as you yourself understand, has yet to be verified ."
MoPub found that brands currently accounted for more than 60% of the leading positions, opening the top 25 advertiser charts using campaigns through private markets.
And, no surprise, that “micro-moments still matter a lot” for mobile advertising.
“In the 1st quarter of 2015, we saw how the Super Cup brought a huge increase in advertising publications. In the report of this quarter, we found that the tendency to “reach” the end user was maintained (it’s about the most important events in the world of sports and the high behavioral activity of users who are targeted by advertising), the report tells us. On average, the daily rate increases by 66% in sports applications at NFL and NCAA football matches - the kick-offs coinciding with the NFL and NCAA football season.
BYYD • Mobile Advertising Platform
The report contains data analysis from the MoPub Marketplace, which represents more than 31,000 active mobile applications , more than 355 billion ad requests per month , and more than 1 billion unique mobile devices , as well as 175+ DSP platforms .
While demand partners find and acquire new inventory in search of high performance, the very fact of the inventory search process advertisers continue to be an extremely necessary link, the report says.
')
"Despite the impressive number of over 335 billion ad requests to MoPub every month, this offer has never been more accessible," explained in a blog post on Twitter. “At this time, a large number of offers creates a large number of difficulties for advertisers, in their endless desire to find the right impressions. And for publishers (publishers), the very task of contacting a direct customer is becoming increasingly difficult from the point of view of competitiveness. ”
And, of course, there is good news for 3Q.
In the report of this quarter, we found that demand partners who buy inventory in any of the 580 new applications that were launched in the third quarter reached a click-through rate (CTR) that exceeded its figures by more than 186% and CPC ( cost-per-click) is 46% lower than when purchased in applications running until the third quarter.
In addition, publishers have witnessed the success of new applications launched in the third quarter. On average, eCPM in new applications is 67% higher than in those introduced before the 3rd quarter.
Published brands continue to manage revenues on private marketplaces, especially this trend has worsened on the eve of upcoming holidays.
"In the 4th quarter of 2014, we saw an increase in the effectiveness of brands published during the holidays," reports
MoPub found that brands currently accounted for more than 60% of the leading positions, opening the top 25 advertiser charts using campaigns through private markets.
And, no surprise, that “micro-moments still matter a lot” for mobile advertising.
“In the 1st quarter of 2015, we saw how the Super Cup brought a huge increase in advertising publications. In the report of this quarter, we found that the tendency to “reach” the end user was maintained (it’s about the most important events in the world of sports and the high behavioral activity of users who are targeted by advertising), the report tells us. On average, the daily rate increases by 66% in sports applications at NFL and NCAA football matches - the kick-offs coinciding with the NFL and NCAA football season.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/296770/
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