You may not have thought about what should be the design of the site while you yourself were buyers of goods and services
And now you are on the other side. And it is important to make sure that your site is interested in the client, inspired confidence in the quality and importance of this product or service.
Internet sales are very similar to sales in reality. Mentally build a chain of actions, steps that you take with the client before he says “I agree! I take
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First screen
This is the first thing that a visitor sees when entering the site. It should be simple and obvious. No strange inscriptions and "hazy" headers, only all the most necessary things for the client to understand what went right and how to make a purchase.
The main elements of the site design:
Title on the first page (clear, understandable, “profitable”)
Your logo or company name
Contact phone + callback
Background picture is consistent with the title and sentence
Capture form: Why you need to order now + button with action
It is also important to consider:
The application form should not contain many fields to fill in, the less the better
The picture should not be large and "heavy" - the average load time is not more than 3 seconds. Just open it from your tablet or mobile phone and note the time.
Remove all unnecessary, the site should not be anything that does not affect the decision by the client
Do not use "jargon" - specific words. This leads to misunderstanding and repels. Write easier!