New tool to identify your target audience
Auditorius, the Russian leader in the field of algorithmic procurement and data processing, introduced Audience Analytics, which allows you to optimize classroom targeting even before the start of an advertising campaign.
There is a lack of tools on the Russian market that would allow one to accurately predict the effectiveness of using classroom targeting before the start of the Republic of Kazakhstan. Auditorius decided to fill this gap by offering marketers, when choosing a target audience for advertising campaigns, to be guided not by their own empirical experience, but by objective metrics and rigorous mathematical evaluation of the content in the target audience offered by the suppliers.
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“For an audience analysis, an affinity index is used,” says Viktor Soloviev, the product director of Auditorius Programmatic Buying Platform. “In the programmatic, this metric determines how the audience of the advertiser's site corresponds to the selected classroom targeting. This allows marketers to understand how correctly they have chosen Central Asia, and to predict both the volume of purchases and financial expenses even before the start of the advertising campaign. ”
The principle of the Audience Analytics tool is quite simple: a pixel is installed on the advertiser's site, which helps to collect at least 5000 unique users based on the criteria that the customer is interested in (for example, visiting the “Contacts” page or viewing depth). The advertiser’s own data about the audience that has already performed targeted actions on its website are checked for compliance with the standard auditorium segments from the taxonomy. After that, an affinity index is calculated, which allows you to say which segment representatives perform the most targeted actions. This makes it possible to make adjustments to classroom targeting before the start of the Republic of Kazakhstan.
Representatives of the company Auditorius argue that with the help of the Audience Analytics tool you can not only select audience targeting for a new campaign, but also optimize the current placement, as well as increase the post-click and CTR times. In addition, the algorithms of Audience Analytics, accurately determining the target audience, make it possible to optimize the budget of the Republic of Kazakhstan at its start.
The tool is included in the standard set of Auditorius Programmatic Buying Platform functionality and is not provided separately, outside of the advertising campaign.
BYYD • Mobile Advertising Platform
There is a lack of tools on the Russian market that would allow one to accurately predict the effectiveness of using classroom targeting before the start of the Republic of Kazakhstan. Auditorius decided to fill this gap by offering marketers, when choosing a target audience for advertising campaigns, to be guided not by their own empirical experience, but by objective metrics and rigorous mathematical evaluation of the content in the target audience offered by the suppliers.
')
“For an audience analysis, an affinity index is used,” says Viktor Soloviev, the product director of Auditorius Programmatic Buying Platform. “In the programmatic, this metric determines how the audience of the advertiser's site corresponds to the selected classroom targeting. This allows marketers to understand how correctly they have chosen Central Asia, and to predict both the volume of purchases and financial expenses even before the start of the advertising campaign. ”
The principle of the Audience Analytics tool is quite simple: a pixel is installed on the advertiser's site, which helps to collect at least 5000 unique users based on the criteria that the customer is interested in (for example, visiting the “Contacts” page or viewing depth). The advertiser’s own data about the audience that has already performed targeted actions on its website are checked for compliance with the standard auditorium segments from the taxonomy. After that, an affinity index is calculated, which allows you to say which segment representatives perform the most targeted actions. This makes it possible to make adjustments to classroom targeting before the start of the Republic of Kazakhstan.
Representatives of the company Auditorius argue that with the help of the Audience Analytics tool you can not only select audience targeting for a new campaign, but also optimize the current placement, as well as increase the post-click and CTR times. In addition, the algorithms of Audience Analytics, accurately determining the target audience, make it possible to optimize the budget of the Republic of Kazakhstan at its start.
The tool is included in the standard set of Auditorius Programmatic Buying Platform functionality and is not provided separately, outside of the advertising campaign.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/296736/
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