Relevance of the first level.

Relevance is the match between a search query and a search image of a document.

Many people know about the principle of relevance in ads contextual advertising. The ad title must contain all or part of the user's key request.

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But not everyone remembers the relevance of the second level. I want to talk about it in more detail. The third level, by the way, when the sales manager pronounces the key phrase for which the site visitor left a request.

Substitution of headers on the site

For those who do not want to use paid services and additional add-ons for websites, I offer a completely free and affordable way to replace content on the site using utm-tags. In fact, it is not necessary to use the utm tag. It may simply be a label of the type zagolovok = 1 .

The disadvantage of this method is that you have to manually insert tags in the links and manually create content, many lines of code.
One of the advantages is that this method does not load the site and does not reduce its download speed.

In order for us to succeed, we need the same piece of code.

<? $zagolovok = '<span> </span><br>   '; if(isset($_GET['utm_nextteam'])){ if($_GET['utm_nextteam'] == '1'){ $zagolovok = '<span> </span><br>   '; } if($_GET['utm_nextteam'] == '2'){ $zagolovok = '<span> </span><br>   '; } } ?> <strong style="font-weight: 600;"> <? echo $zagolovok; ?> </strong>"> 

I think there is nothing complicated. In any case, you can always ask for help from a programmer and customize this code for yourself.
The main thing is to understand the principle of its work. We set a variable ($ zagolovok), which is equal to our current title on the site.
It is worth noting that not only the title can be replaced on the site, but also any content. Next, we set a label and a number that will correspond to the header we specified.

To see how this works, I recommend watching the video with a specific example.


Thus, you can achieve an increase in conversion from visits from contextual advertising to an application or call.