Google plans to open the official app store in China

As reported by Reuters, the most famous Internet empire plans to return to the Chinese market next year, and the first service of the company to be made available to users of the Middle Kingdom will be Google Play.

According to unofficial sources that have access to internal information of the company, Google intended to re-enter the Chinese market this fall, but for unknown reasons, “Chinese expansion” decided to postpone the next year.

Recall that Google was forced to leave the Chinese market five years ago, refusing to satisfy the requests of the Chinese government to remove from the search results links that lead to materials of a political nature. This time, the company, which only recently survived the reorganization, became part of the Alphabet Inc. holding. run by Google co-founders Sergey Brin and Larry Page well known to us, she intends to follow all the established rules of local authorities. So, especially for China, it is quite possible to create a special version of the Google Play application store and transfer user data to servers located in the country.
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What explains the unexpected change in the position of Google on the opposite? It's simple: now China is a fast-growing market with great potential, and the “good corporation” simply cannot afford to watch how its main competitor, Apple, gains the loyalty of millions of Chinese users, earning $ 56.7 billion last year. (true, taking into account Hong Kong and Taiwan). In addition, in the absence of competition, national companies, which occupied the established niches after Google left the market in 2010, feel very free. These are mainly Baidoo and Wandoujia services, which have successfully replaced Google search and Google Play online store, respectively.

The Chinese market remains one of the most difficult in terms of doing business for Internet companies, given the strict censorship, and for Google the situation is further complicated by the fact that, as of now, such services of the company as search, email and maps are blocked in country. Therefore, the American corporation is looking for new ways to enter the market. So, last month, Google announced plans to partially invest the local Mobvoi company in the upcoming financing round, where it is planned to raise $ 75 million. This company is engaged in the development of artificial intelligence and is working on technology that resembles Apple Siri and Google Now on Tap.