The head of "Odnoklassniki" Anton Fedchin told about the seizure of the Internet by video content
The head of Odnoklassniki Anton Fedchin is sure that Internet users in general and social networks in particular will continue to increase video content consumption - the video audience in Russia is growing faster than the Runet audience, and now the online video market in the country is second only to the United States. The growth of the audience is facilitated by the emergence of new formats and improved communication quality.
70 million Russians watch videos on the Internet. Every day they spend about 50 minutes on it. The impetus to the development of new formats and the emergence of new users on the Internet has given the spread of Wi-Fi, 3G and LTE networks: in fifteen years, the number of users in RuNet has increased tenfold. The Russian online video market has become one of the most important global markets; it is second only to the United States, with its 195 million users. Experts are confident that by 2018 the number of viewers in Russia will exceed 100 million people, the audience will grow by eighteen percent every year.
Anton Fedchin says that Odnoklassniki began developing video service two years ago, and over the last year the number of views has doubled, and next year the project predicts a doubling.
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Facebook videos are gaining 8 billion views per day, they are watched by 500 million people. The social network automatically includes videos in the tape while it is being viewed. This allows Facebook to earn, because video advertising is more expensive than banners.
In the 1990s, the Internet in Russia was wired and slow. Now mobile devices are a driver for audience growth. For example, 894 million people go to Facebook every day from mobile gadgets per day, and 727 million use this social network exclusively from mobile. The speed and cheapness of the Internet allows you to consume more video content, the television audience goes online.
One of the important trends in RuNet is the arrival of television on the Internet. Now in Russia, half of video services are either representatives of television channels, or interact with them. In Odnoklassniki, the “Video” section is visited daily by 10 million people, they make 235 million views per day. The STS channel has shown the premiere of its TV series Quest in Odnoklassniki before broadcasting it on TV.
Fedchin notes that the Internet and TV have long been intertwined in the West, and calls Netflix and HBO as examples: these companies, which were cable networks, began to actively use the Internet. Now HBO know more people, than federal American television channels. Because it is this company that shoots the series "Game of Thrones" , which beats records for the torrent. In Odnoklassniki, Lifenews and “Rain” are live broadcasts from groups, receiving a quarter of a million views every day.
The head of Odnoklassniki is sure that the time for watching the video will continue to grow, this will take away the attention of users from other formats. The business will integrate more with the digital environment, advertisers will invest in digital. For the users themselves, it becomes easier to shoot a video on the camera than to write text.
70 million Russians watch videos on the Internet. Every day they spend about 50 minutes on it. The impetus to the development of new formats and the emergence of new users on the Internet has given the spread of Wi-Fi, 3G and LTE networks: in fifteen years, the number of users in RuNet has increased tenfold. The Russian online video market has become one of the most important global markets; it is second only to the United States, with its 195 million users. Experts are confident that by 2018 the number of viewers in Russia will exceed 100 million people, the audience will grow by eighteen percent every year.
Anton Fedchin says that Odnoklassniki began developing video service two years ago, and over the last year the number of views has doubled, and next year the project predicts a doubling.
')
Facebook videos are gaining 8 billion views per day, they are watched by 500 million people. The social network automatically includes videos in the tape while it is being viewed. This allows Facebook to earn, because video advertising is more expensive than banners.
In the 1990s, the Internet in Russia was wired and slow. Now mobile devices are a driver for audience growth. For example, 894 million people go to Facebook every day from mobile gadgets per day, and 727 million use this social network exclusively from mobile. The speed and cheapness of the Internet allows you to consume more video content, the television audience goes online.
One of the important trends in RuNet is the arrival of television on the Internet. Now in Russia, half of video services are either representatives of television channels, or interact with them. In Odnoklassniki, the “Video” section is visited daily by 10 million people, they make 235 million views per day. The STS channel has shown the premiere of its TV series Quest in Odnoklassniki before broadcasting it on TV.
Fedchin notes that the Internet and TV have long been intertwined in the West, and calls Netflix and HBO as examples: these companies, which were cable networks, began to actively use the Internet. Now HBO know more people, than federal American television channels. Because it is this company that shoots the series "Game of Thrones" , which beats records for the torrent. In Odnoklassniki, Lifenews and “Rain” are live broadcasts from groups, receiving a quarter of a million views every day.
The head of Odnoklassniki is sure that the time for watching the video will continue to grow, this will take away the attention of users from other formats. The business will integrate more with the digital environment, advertisers will invest in digital. For the users themselves, it becomes easier to shoot a video on the camera than to write text.
Source: https://habr.com/ru/post/296532/
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