Kholodilnik.ru and investor, which was not
Two years on the site Rusbase.com on the page of the Internet store of household appliances Kholodilnik.ru there is information that the Media Capital venture fund has invested in the company on April 15, 2013. This information could appear after the note that Kommersant wrote that day. It dealt with the fact that the co-owner of one of the largest online stores in 2012 was this fund: in exchange for a minority stake, he had to hold a large-scale advertising campaign worth $ 300-450 million.
After two and a half years, it turned out that there was no such deal. Kommersant spoke with the press service, which, according to the owner and founder of Kholodilnik.ru Valery Kovalyov, the company simply does not have.
Valery Kovalev. Photo by Roman Shelomentsev for Forbes
Company Kholodilnik.Ru started selling household appliances in 1993. Today, offline sales account for about thirty percent of revenue. The company makes the bulk of its turnover in Moscow and St. Petersburg. According to the results of 2014, the company ranked ninth in the rating of the most expensive Russian Internet companies according to Forbes - experts estimated it at $ 380 million.
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In November 2015, it became known that the founder of the store wants to sell a stake in the company. The Forbes publication learned about this from a third-party investor and received confirmation from Kovalyov himself: “I would say this: we are looking for investors.” Investments are needed by the company to increase its expansion in the regions, since at the moment 95% of the turnover is in Moscow and St. Petersburg.
The fact that investors were searching for Kovalev could lead journalists to raise the issue of a 2013 deal. The note was published in "Kommersant" on April 15 of that year. According to the authors of the article, this was the first such deal in the Russian segment of the Internet: in exchange for a share in the company, Media Capital should conduct an advertising campaign worth 300-450 million rubles. The amount of the transaction was not disclosed. The publication referred to the press service of Kholodilnik.ru and the words of the company's founder.
After nearly two and a half years, Valery Kovalev told Forbes that “Some Media-Capital did not acquire and is not a shareholder of Kholodilnik.Ru”. The company does not have press services; on behalf of the company, no one spoke to the newspaper at that moment, and Kovalev himself did not give a comment about this deal. The company is owned by Edil Import LLC, and its sole shareholder is Gelanse Enterprise Prices Limited.
Venture fund "Media Capital" according to Rusbase was founded in 2012, instead of the company's website, the above-mentioned article from 2013 is indicated, and the only investment of the fund on the information on the same page is Kholodilnik.ru.
After two and a half years, it turned out that there was no such deal. Kommersant spoke with the press service, which, according to the owner and founder of Kholodilnik.ru Valery Kovalyov, the company simply does not have.
Valery Kovalev. Photo by Roman Shelomentsev for Forbes
Company Kholodilnik.Ru started selling household appliances in 1993. Today, offline sales account for about thirty percent of revenue. The company makes the bulk of its turnover in Moscow and St. Petersburg. According to the results of 2014, the company ranked ninth in the rating of the most expensive Russian Internet companies according to Forbes - experts estimated it at $ 380 million.
')
In November 2015, it became known that the founder of the store wants to sell a stake in the company. The Forbes publication learned about this from a third-party investor and received confirmation from Kovalyov himself: “I would say this: we are looking for investors.” Investments are needed by the company to increase its expansion in the regions, since at the moment 95% of the turnover is in Moscow and St. Petersburg.
The fact that investors were searching for Kovalev could lead journalists to raise the issue of a 2013 deal. The note was published in "Kommersant" on April 15 of that year. According to the authors of the article, this was the first such deal in the Russian segment of the Internet: in exchange for a share in the company, Media Capital should conduct an advertising campaign worth 300-450 million rubles. The amount of the transaction was not disclosed. The publication referred to the press service of Kholodilnik.ru and the words of the company's founder.
After nearly two and a half years, Valery Kovalev told Forbes that “Some Media-Capital did not acquire and is not a shareholder of Kholodilnik.Ru”. The company does not have press services; on behalf of the company, no one spoke to the newspaper at that moment, and Kovalev himself did not give a comment about this deal. The company is owned by Edil Import LLC, and its sole shareholder is Gelanse Enterprise Prices Limited.
Venture fund "Media Capital" according to Rusbase was founded in 2012, instead of the company's website, the above-mentioned article from 2013 is indicated, and the only investment of the fund on the information on the same page is Kholodilnik.ru.
Source: https://habr.com/ru/post/296480/
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