The trend in the global monetization of applications is gaining momentum
Advertisers are increasingly targeting apps based on the Smaato resource.
In the report of the World trends in mobile programmatic for the third quarter of 2015, Smaato agency confirmed that mobile marketers shifted their priorities towards advertising in the framework of mobile applications.
')
About 6 billion ad impressions are displayed every day on the screens of 800 million mobile devices. This is about 72% of the total initial traffic by the third quarter of 2015, when a year ago it was 65%. These 7% are due to the fear of advertisers being blocked by AdBlock'er, while in applications users can not restrict the display of advertising.
By the way, the installation of applications and the time spent in them on Android grew by as much as 67%, while as for iOS by ~ 40%. Surprisingly, Windows-backgrounds made a good leap - 34% of the growth in application activity.
Smaato noted a sharp increase in the activity of mobile applications in Latin America. Venezuela, Bolivia, Mexico City gained momentum by an average of 70%. Indonesia, by the way, is now second in terms of installations around the world, and fifth in the active use of its mobile devices. Of course, Smaato did not miss the opportunity to launch together with the local operator Indosat IMX (Indonesia Mobile Exchange). The project, the task of which is to associate marketers with Indonesian customers.
We also note the prospects of the Philippines (75%), Malaysia (70%) and Singapore (66%).
Marketers do not change their nature and love the largest advertising formats available: banners 320 * 250 use 320 * 50 more readily by 85%, and using banners of 320 * 480 format - by 77% per year. Of course, the more advertising, the easier it is to bring the advertised product to the user and bring it to a conversion.
But no one forgets about the formats of video advertising and RichMedia (interactive advertising). Video turnover is growing at a low speed, but steadily over the last couple of months. As for RichMedia, marketers are starting to fall in love with this type of advertising, switching to it, as they used to switch from regular cellular to smartphones. The main plus is the conversion, which is more than twice the static banners. A more attractive format, as a rule, is more profitable for the advertiser, and it is more pleasant to watch the user. Finally, mobile marketers took note of this.
BYYD • Mobile Advertising Platform
In the report of the World trends in mobile programmatic for the third quarter of 2015, Smaato agency confirmed that mobile marketers shifted their priorities towards advertising in the framework of mobile applications.
')
About 6 billion ad impressions are displayed every day on the screens of 800 million mobile devices. This is about 72% of the total initial traffic by the third quarter of 2015, when a year ago it was 65%. These 7% are due to the fear of advertisers being blocked by AdBlock'er, while in applications users can not restrict the display of advertising.
By the way, the installation of applications and the time spent in them on Android grew by as much as 67%, while as for iOS by ~ 40%. Surprisingly, Windows-backgrounds made a good leap - 34% of the growth in application activity.
Smaato noted a sharp increase in the activity of mobile applications in Latin America. Venezuela, Bolivia, Mexico City gained momentum by an average of 70%. Indonesia, by the way, is now second in terms of installations around the world, and fifth in the active use of its mobile devices. Of course, Smaato did not miss the opportunity to launch together with the local operator Indosat IMX (Indonesia Mobile Exchange). The project, the task of which is to associate marketers with Indonesian customers.
We also note the prospects of the Philippines (75%), Malaysia (70%) and Singapore (66%).
Marketers do not change their nature and love the largest advertising formats available: banners 320 * 250 use 320 * 50 more readily by 85%, and using banners of 320 * 480 format - by 77% per year. Of course, the more advertising, the easier it is to bring the advertised product to the user and bring it to a conversion.
But no one forgets about the formats of video advertising and RichMedia (interactive advertising). Video turnover is growing at a low speed, but steadily over the last couple of months. As for RichMedia, marketers are starting to fall in love with this type of advertising, switching to it, as they used to switch from regular cellular to smartphones. The main plus is the conversion, which is more than twice the static banners. A more attractive format, as a rule, is more profitable for the advertiser, and it is more pleasant to watch the user. Finally, mobile marketers took note of this.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/296478/
All Articles