Apple's riddle: how to get 94% of the profits from sales of all smartphones with a market share of 13%?

Surprisingly, but a fact: Apple cannot boast of a large share of the smartphone market, but this does not prevent it from getting, to put it mildly, a good profit.

According to IDC's survey, in the third quarter of 2015, the brainchild of Steve Jobs accounted for only 13.5% of the total global supply of smart phones. At the same time, Apple’s profit share is amazing - 94% of all sales! This figure was published in its latest report by the Canaccord Genuity agency. Last year, the indicators of the “apple” corporation for the third quarter were slightly less impressive - 84%, however, even then they caused black envy among competitors.

It is noteworthy that the second is Samsung with a "miserable" 11%. Together with the Cupertino-based company, 105% of all sales go to the leaders. Do not be surprised this figure - many manufacturers of mobile devices or did not come to self-sufficiency, or even suffered a loss during the reporting period.
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At the same time, representatives of Canaccord admit that the numbers may be inaccurate: “Given the scale of the production of OEM devices in China, and especially the rapid growth in sales of Huawei’s smartphones, we should note that our current analysis tools, as well as the lack of official data from Many Chinese manufacturers cannot fully appreciate the impact of these factors on the global mobile device market. ”

However, even in case of overstated performance, Apple has a fantastic advantage over other manufacturers of smartphones. The most successful of its competitors - manufacturers of OEM-devices from the Middle Kingdom, who are stamping gadgets at their plants with might and main - so far do not exceed the break-even threshold, consciously balancing on the verge due to aggressive pricing policies, and at the same time increasing their shares in the domestic mobile market devices.



Forecasts made for the near future, predict the continuation of the "Golden Age" for Apple. According to the same agency Canaccord, the market is expected to increase the share of smartphones iPhone 6 / 6S with large screens. The fact is that according to the results of surveys conducted by this company, many users of Android-based devices are switching to Apple gadgets.