Top 4 ranking factors for Google search engine mobile sites
Marketers, think about how easy is the mobile version of your site for users to understand? And is it adaptive at all?
Now it's no secret for anyone that Google controls the online world. The penetration of the global search into our everyday life is currently over 60% . Therefore, it is understandable when the search giant reports on innovations and updates for marketers, the latter listen, opening their mouths and attention to every word of the best of the best. Since April 21 of this year, Google has begun to actively change its ranking policy for mobile users in favor of sites with friendly and adaptive mobile content.
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Most digital media consumers and web users start their search experience with smartphones or tablets. From August 2013 to August 2015, mobile web surfing increased by as much as 67% . In a recent blog post, Google has published a statement that most users use mobile devices to access the Internet. These algorithms are adapted to the upcoming user pattern to improve the quality control of all these users.
That is why Google expands the ranking possibilities and raises higher in the top of the search results those sites that have good cross-browsing, adaptation for all permissions and cross-platform. And based on the statistical data collected on the current time, more than 30% of all existing sites have already collapsed in the results of issuing and occupied positions, which reasonably reduced the overall web traffic of their traffic.
"This change will affect mobile search queries in all languages around the world and will have a significant impact on our search results," Google said in its blog. "Therefore, it will be easier for users to get relevant, high-quality search results that are optimized for their devices."
Googlebot studies web-based adaptability for a mobile device and identifies the site for adaptability.
Here are the Top 4 factors that the search robot recognizes on your site :
This algorithm forces companies to have truly responsive designs, and not just a product. Although Google does not penalize non-adaptive websites, it promotes upwardly in search queries those websites that have a responsive design.
Accordingly, companies that cannot adapt to this change will take place far below those that have adapted. Although responsive website design does not improve the website’s ranking, it should prevent any significant drop in rating.
In the Google video below, Matt Cutts explains some of the benefits of responsive design for mobile pages. Learn more about mobile site optimization to increase visibility and customer interaction at our education center.
BYYD • Mobile Advertising Platform
Now it's no secret for anyone that Google controls the online world. The penetration of the global search into our everyday life is currently over 60% . Therefore, it is understandable when the search giant reports on innovations and updates for marketers, the latter listen, opening their mouths and attention to every word of the best of the best. Since April 21 of this year, Google has begun to actively change its ranking policy for mobile users in favor of sites with friendly and adaptive mobile content.
')
Most digital media consumers and web users start their search experience with smartphones or tablets. From August 2013 to August 2015, mobile web surfing increased by as much as 67% . In a recent blog post, Google has published a statement that most users use mobile devices to access the Internet. These algorithms are adapted to the upcoming user pattern to improve the quality control of all these users.
That is why Google expands the ranking possibilities and raises higher in the top of the search results those sites that have good cross-browsing, adaptation for all permissions and cross-platform. And based on the statistical data collected on the current time, more than 30% of all existing sites have already collapsed in the results of issuing and occupied positions, which reasonably reduced the overall web traffic of their traffic.
"This change will affect mobile search queries in all languages around the world and will have a significant impact on our search results," Google said in its blog. "Therefore, it will be easier for users to get relevant, high-quality search results that are optimized for their devices."
Googlebot studies web-based adaptability for a mobile device and identifies the site for adaptability.
Here are the Top 4 factors that the search robot recognizes on your site :
- Does the site use software that is not common to mobile devices, such as Flash;
- how readable is the text without scaling;
- whether the content fits in the screen size so that the consumer does not need to scroll horizontally;
- Whether the links are far enough apart for easy clicking.
This algorithm forces companies to have truly responsive designs, and not just a product. Although Google does not penalize non-adaptive websites, it promotes upwardly in search queries those websites that have a responsive design.
Accordingly, companies that cannot adapt to this change will take place far below those that have adapted. Although responsive website design does not improve the website’s ranking, it should prevent any significant drop in rating.
In the Google video below, Matt Cutts explains some of the benefits of responsive design for mobile pages. Learn more about mobile site optimization to increase visibility and customer interaction at our education center.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/296400/
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