Announcement of the week: Mail.Ru Group starts a new stage in the era of mobile analytics called myTracker
Announcement of the week:
Mail.Ru Group starts a new stage in the era of mobile analytics called myTracker
According to forecasts by leading web analysts and marketers, it is expected that the myTracker service will significantly reduce the cost of promoting advertising campaigns.
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So what is known at the moment? Mail.Ru Group starts with the launch of the new free mobile analytics platform myTracker. It is known that it is planned free and publicly available. But now she started in closed beta testing.
“The possibilities of myTracker allow us to bring mobile analytics in Russia to a qualitatively new level. Thanks to integration with myTarget, which unites the largest mobile audience in Russia and the CIS, the most accurate socio-demographic statistics will be available to advertisers , ”commented Dmitry Sergeev, deputy general director of Mail.Ru Group.
From the words of the co-owners of the Mail.Ru Group company, it can be concluded that the myTracker service should significantly help advertisers in reducing the cost of promoting any advertising campaigns. And also, will give access to the most accurate data on the analytics of mobile applications.
With the help of myTracker, marketers will receive a new solution in the field of displaying the results of advertising campaigns broadcasting, retargeting results and other solutions. In particular, myTracker provides detailed statistics on the use of the product and detailed data on the technical characteristics of devices and their versions.
For whom?
A) To marketers : everyone will have access to both standard reports with data on installations, sessions, events, and elements of in-depth analytics (DAU, LTV, ARPU, and much more).
B) Project managers : the system will also allow for the segmentation of the audience by interest and create a grouping into important categories, which will provide data on the most important items of statistics. Based on which, managers can oversee performance indicators and achieve higher goals with the chosen promotion strategy.
C) For developers : the system will also pull up data on the technical data of all devices on which RK is broadcast, as well as their versions.
There are no restrictions on the number of campaigns, events, and reports in myTracker. You can work with myTracker from any device (Android, iOS, Window phone).
BYYD • Mobile Advertising Platform
Mail.Ru Group starts a new stage in the era of mobile analytics called myTracker
According to forecasts by leading web analysts and marketers, it is expected that the myTracker service will significantly reduce the cost of promoting advertising campaigns.
')
So what is known at the moment? Mail.Ru Group starts with the launch of the new free mobile analytics platform myTracker. It is known that it is planned free and publicly available. But now she started in closed beta testing.
“The possibilities of myTracker allow us to bring mobile analytics in Russia to a qualitatively new level. Thanks to integration with myTarget, which unites the largest mobile audience in Russia and the CIS, the most accurate socio-demographic statistics will be available to advertisers , ”commented Dmitry Sergeev, deputy general director of Mail.Ru Group.
From the words of the co-owners of the Mail.Ru Group company, it can be concluded that the myTracker service should significantly help advertisers in reducing the cost of promoting any advertising campaigns. And also, will give access to the most accurate data on the analytics of mobile applications.
With the help of myTracker, marketers will receive a new solution in the field of displaying the results of advertising campaigns broadcasting, retargeting results and other solutions. In particular, myTracker provides detailed statistics on the use of the product and detailed data on the technical characteristics of devices and their versions.
For whom?
A) To marketers : everyone will have access to both standard reports with data on installations, sessions, events, and elements of in-depth analytics (DAU, LTV, ARPU, and much more).
B) Project managers : the system will also allow for the segmentation of the audience by interest and create a grouping into important categories, which will provide data on the most important items of statistics. Based on which, managers can oversee performance indicators and achieve higher goals with the chosen promotion strategy.
C) For developers : the system will also pull up data on the technical data of all devices on which RK is broadcast, as well as their versions.
There are no restrictions on the number of campaigns, events, and reports in myTracker. You can work with myTracker from any device (Android, iOS, Window phone).
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/296340/
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