Uber investor launches an unusual ad blocker that acts only on "bad" ads
Jason Calacanis launches non-standard ad blocker . Calacanis is the founder of such projects as Weblogs , Mahalo.com , Inside.com , the investor of Uber and Tumblr .
AdReplacer is an extension for the Chrome browser. The application finds an unpleasant, leading to the "spam sites" advertising, which usually appears at the bottom of the web page and replaces it with "the best content on the network." While AdReplacer is being tested on the site Inside.com.
The phrase “the best content on the web” means in this case some kind of content that is most relevant in a particular situation from the point of view of specially trained project editors. Sources of such content, in their opinion, are Bloomberg, Wired, Rolling Stone and USA Today. In the future, the content will be selected taking into account the individual preferences of the user, Calakanis expects . Editors are “on duty” 24 hours a day. For this job, they get $ 14- $ 16 per hour.
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Jason Calacanis is not going to monetize the application. He assumes that the project will continue to work for the donation, but for now this is just an experiment.
The idea of ​​replacing advertising with other content is not new. In 2012, the CatBlock project appeared , which replaced advertising with gif-pictures with the image of cats.
But the purpose of AdReplacer is to replace not all ads, but only “spamming”. The application does not attempt to deprive the income of bona fide advertisers, Business Insider reports . According to Calacanis, thanks to AdReplacer, the total amount of advertising will decrease by 5-10%. The extension works only for the desktop version of the browser.
According to Adobe and PageFair, ad blockers began to use 198 million active users, up 41% from last year.
AdReplacer is an extension for the Chrome browser. The application finds an unpleasant, leading to the "spam sites" advertising, which usually appears at the bottom of the web page and replaces it with "the best content on the network." While AdReplacer is being tested on the site Inside.com.
The phrase “the best content on the web” means in this case some kind of content that is most relevant in a particular situation from the point of view of specially trained project editors. Sources of such content, in their opinion, are Bloomberg, Wired, Rolling Stone and USA Today. In the future, the content will be selected taking into account the individual preferences of the user, Calakanis expects . Editors are “on duty” 24 hours a day. For this job, they get $ 14- $ 16 per hour.
')
Jason Calacanis is not going to monetize the application. He assumes that the project will continue to work for the donation, but for now this is just an experiment.
The idea of ​​replacing advertising with other content is not new. In 2012, the CatBlock project appeared , which replaced advertising with gif-pictures with the image of cats.
But the purpose of AdReplacer is to replace not all ads, but only “spamming”. The application does not attempt to deprive the income of bona fide advertisers, Business Insider reports . According to Calacanis, thanks to AdReplacer, the total amount of advertising will decrease by 5-10%. The extension works only for the desktop version of the browser.
According to Adobe and PageFair, ad blockers began to use 198 million active users, up 41% from last year.
Source: https://habr.com/ru/post/296236/
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