"Mostelecom" invested in triple play
Triple Play is going to provide Mostelecom , for which it is upgrading its network, purchasing the necessary equipment from the French company Alcatel-Lucent . After the completion of the first phase of work, which will begin in the first quarter of 2007, the subscribers of the largest cable TV network in Moscow will receive a higher quality broadcast of channels and a number of new services: high-speed Internet access, private virtual networks, video on demand, personal television, online games et al., Vedomosti reports, referring to Mostelecom. Full reconstruction will last until 2009.
In the subscriber base of the operator, which belongs to the company Nafta-Moscow (by 59%) and the metropolitan government, there are about 3 million households, representing 90% of the Moscow market. During construction, Mostelecom will implement the Alcatel-Lucent IP / MPLS integrated solution, which will completely transform its network. Future plans include getting up to 50% of revenue from new services. Recall that in the financial results of Mostelecom for 2005 there were $ 50 million of turnover.
According to the company's calculations, the modernization will cost $ 250-270 million. Such a significant investment in the project is explained by the poor state of the resource. In addition, we note that Mostelecom rather late enters the market, where players such as Comstar Direct (STREAM), Central Telegraph (QWERTY), Corbina Telecom, Komkor TV (AKADO) have already deployed. .
However, Mostelecom initially has an important competitive advantage - a large coverage. Those, that is, for which the "early" players fought, because the content all broadcast about the same (foreign, mostly) and the tariffs are similar. Thus, a new market participant “can quickly catch up,” analysts at iKS-Consulting say.
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One way or another, Mostelecom should come up with an original technical or marketing idea to promote its services, according to competitors of the operator from Corbina Telecom. They point out that Mostelecom will have a place in the Moscow market, but none of the triple play operators will be able to take more than its 30% in the end.
In the subscriber base of the operator, which belongs to the company Nafta-Moscow (by 59%) and the metropolitan government, there are about 3 million households, representing 90% of the Moscow market. During construction, Mostelecom will implement the Alcatel-Lucent IP / MPLS integrated solution, which will completely transform its network. Future plans include getting up to 50% of revenue from new services. Recall that in the financial results of Mostelecom for 2005 there were $ 50 million of turnover.
According to the company's calculations, the modernization will cost $ 250-270 million. Such a significant investment in the project is explained by the poor state of the resource. In addition, we note that Mostelecom rather late enters the market, where players such as Comstar Direct (STREAM), Central Telegraph (QWERTY), Corbina Telecom, Komkor TV (AKADO) have already deployed. .
However, Mostelecom initially has an important competitive advantage - a large coverage. Those, that is, for which the "early" players fought, because the content all broadcast about the same (foreign, mostly) and the tariffs are similar. Thus, a new market participant “can quickly catch up,” analysts at iKS-Consulting say.
')
One way or another, Mostelecom should come up with an original technical or marketing idea to promote its services, according to competitors of the operator from Corbina Telecom. They point out that Mostelecom will have a place in the Moscow market, but none of the triple play operators will be able to take more than its 30% in the end.
Source: https://habr.com/ru/post/2962/
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