Snapchat learned how to make money on video content and increased the number of views in 3 times
Snapchat is a mobile messaging app with attached photos and videos. Yesterday, November 8, the company, Snapchat, announced a new victory for itself - the number of video views has tripled compared to May and reached 6 billion. However, in the future, the company plans to win not only over itself, but also over a major competitor.
Social network Facebook is still ahead of Snapchat on this indicator. Since April, the social network has doubled the number of video views, which has now reached 8 billion a day.
On the one hand, we can assume that Snapchat will soon overtake Facebook as it grows faster. Indeed, back in September, the number of video views on Snapchat did not exceed 4 billion.
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On the other hand, there are doubts whether this competition is fair. First, Facebook provides data for the desktop and mobile audience, while Snapchat has no desktop audience. The company produces applications exclusively for mobile platforms. But secondly, the concept of “viewing” is not clearly defined. In Facebook, viewing counts if the user watched the video for at least 3 seconds. And Snapchat is enough for a few milliseconds. In this case, the competition becomes too formal.
In general, Facebook videos are significantly longer than the Snapchat videos. The former usually reach a minute or more, and the latter last a few seconds. For comparison, on YouTube, the duration of videos, on average, reaches several hours. Despite this, in the spring of this year the number of daily views there was 4 billion.
As of October, Snapchat's revenue in annual terms was estimated at $ 100 million.
Recently, the company has made several innovations in its application. Last month, she launched the Sponsored Lenses feature, which allows advertisers to place their brands in the background of users' selfies. In addition, the company offered advertisers to buy sponsored channels on the Discover platform, where only advertising content of one or another brand will be shown.
Advertising monetization of online video is the most popular direction in the online advertising segment. According to eMarketer, this year this direction will bring about $ 7.7 billion, which is 33.8% more than last year. By 2019, this amount will grow to $ 14.4 billion, experts say eMarketer.
Social network Facebook is still ahead of Snapchat on this indicator. Since April, the social network has doubled the number of video views, which has now reached 8 billion a day.
On the one hand, we can assume that Snapchat will soon overtake Facebook as it grows faster. Indeed, back in September, the number of video views on Snapchat did not exceed 4 billion.
')
On the other hand, there are doubts whether this competition is fair. First, Facebook provides data for the desktop and mobile audience, while Snapchat has no desktop audience. The company produces applications exclusively for mobile platforms. But secondly, the concept of “viewing” is not clearly defined. In Facebook, viewing counts if the user watched the video for at least 3 seconds. And Snapchat is enough for a few milliseconds. In this case, the competition becomes too formal.
In general, Facebook videos are significantly longer than the Snapchat videos. The former usually reach a minute or more, and the latter last a few seconds. For comparison, on YouTube, the duration of videos, on average, reaches several hours. Despite this, in the spring of this year the number of daily views there was 4 billion.
As of October, Snapchat's revenue in annual terms was estimated at $ 100 million.
Recently, the company has made several innovations in its application. Last month, she launched the Sponsored Lenses feature, which allows advertisers to place their brands in the background of users' selfies. In addition, the company offered advertisers to buy sponsored channels on the Discover platform, where only advertising content of one or another brand will be shown.
Advertising monetization of online video is the most popular direction in the online advertising segment. According to eMarketer, this year this direction will bring about $ 7.7 billion, which is 33.8% more than last year. By 2019, this amount will grow to $ 14.4 billion, experts say eMarketer.
Source: https://habr.com/ru/post/296154/
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