TV companies are digging a hole for themselves, working with online video services
The largest US media company Time Warner Inc is not satisfied with the ratings of its entertainment programs. Even the best gear ratings fell lower than expected. This will adversely affect the company's advertising revenue next year.
More and more viewers prefer to watch programs using online services such as Netflix and Hulu . This is the main reason for the downgrade of Time Warner products.
Time Warner owns HBO cable network, Turner Network Television ( TNT ) cable channels, TBS Cartoon Network and CNN news channel.
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The company has reduced its profit forecast for 2016, reports Reuters. According to the management of Time Warner, another reason for this is the "strong" dollar. The company also fears that they will not be able to reach $ 8 per share in accordance with the forecast for 2018. Due to low quarterly indicators, the company's market value has decreased by $ 6.5 billion.
Shares of The Walt Disney Company along with Viacom and Discovery Communications also showed a fall. Shares of Twenty-First Century Fox TV also fell by 7%, showing lower-than-expected quarterly figures.
However, on November 4, Twenty-First Century Fox announced the development of cooperation with Hulu. Director General of the TV company James Murdoch does not share the anxious moods of Time Warner, but vice versa - believes in the prospects of online video services and the new format of television. Perhaps he is so optimistic also because Twenty-First Century Fox owns shares in Hulu.
However, the online video streaming services are also not smooth. The number of new Netflix subscribers in the third quarter was 3.62 million, but 2.74 million of them live outside the US. Thus, in the domestic market, Netflix’s audience has grown by only 880,000 people.
As a result, Netflix’s cumulative audience in the United States was 42.07 million. The total number of service subscribers worldwide reached 66.02 million in the third quarter compared with 50.65 million in the same period last year.
“We competed with cable and satellite TV. We competed with YouTube and all kinds of paid services, as well as DVDs. There are many ways to consume entertainment, but despite this, Netflix is ​​growing because we continue to improve, ”Netflix CEO Reid Hastings told a conference for investors.
Despite the fact that the company's revenue for the third quarter disappointed investors, almost next year, according to a number of forecasts, Netflix may overtake the leading US TV channels in terms of audience size.
The relatively young online service Hulu has shown a serious growth this year: the number of views has increased by 85%, and the number of subscriptions - by 60%. The service is growing rapidly, but so far it has gained only 9 million subscribers. In 2011, the site was nominated for a Webby Awards .
Does it follow from the above that television companies, on the one hand, supply video services with content and even invest in them, and on the other hand, suffer from low ratings of programs in their broadcasting network?
More and more viewers prefer to watch programs using online services such as Netflix and Hulu . This is the main reason for the downgrade of Time Warner products.
Time Warner owns HBO cable network, Turner Network Television ( TNT ) cable channels, TBS Cartoon Network and CNN news channel.
')
The company has reduced its profit forecast for 2016, reports Reuters. According to the management of Time Warner, another reason for this is the "strong" dollar. The company also fears that they will not be able to reach $ 8 per share in accordance with the forecast for 2018. Due to low quarterly indicators, the company's market value has decreased by $ 6.5 billion.
Shares of The Walt Disney Company along with Viacom and Discovery Communications also showed a fall. Shares of Twenty-First Century Fox TV also fell by 7%, showing lower-than-expected quarterly figures.
However, on November 4, Twenty-First Century Fox announced the development of cooperation with Hulu. Director General of the TV company James Murdoch does not share the anxious moods of Time Warner, but vice versa - believes in the prospects of online video services and the new format of television. Perhaps he is so optimistic also because Twenty-First Century Fox owns shares in Hulu.
However, the online video streaming services are also not smooth. The number of new Netflix subscribers in the third quarter was 3.62 million, but 2.74 million of them live outside the US. Thus, in the domestic market, Netflix’s audience has grown by only 880,000 people.
As a result, Netflix’s cumulative audience in the United States was 42.07 million. The total number of service subscribers worldwide reached 66.02 million in the third quarter compared with 50.65 million in the same period last year.
“We competed with cable and satellite TV. We competed with YouTube and all kinds of paid services, as well as DVDs. There are many ways to consume entertainment, but despite this, Netflix is ​​growing because we continue to improve, ”Netflix CEO Reid Hastings told a conference for investors.
Despite the fact that the company's revenue for the third quarter disappointed investors, almost next year, according to a number of forecasts, Netflix may overtake the leading US TV channels in terms of audience size.
The relatively young online service Hulu has shown a serious growth this year: the number of views has increased by 85%, and the number of subscriptions - by 60%. The service is growing rapidly, but so far it has gained only 9 million subscribers. In 2011, the site was nominated for a Webby Awards .
Does it follow from the above that television companies, on the one hand, supply video services with content and even invest in them, and on the other hand, suffer from low ratings of programs in their broadcasting network?
Source: https://habr.com/ru/post/296108/
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