Facebook Company Announces 3rd Quarter 2015 Results
Facebook's revenue in the third quarter of 2015 was $ 4.5 billion, although analysts expected a figure of 4.37 billion. Every month, 1.55 billion users drop into the social network, 1.01 billion of them visit Facebook every day. Over the year, the daily audience grew by 17%.
In the Asia-Pacific region, 437.1 million people use Facebook. 102.3 million users live in Central Europe, 163 million in Eastern Europe. In North America - 175.6 million.
As a percentage of the total number of Internet users, Facebook is most popular in Latin America, where 66.4% of all network users log in to Facebook. In North America, this figure is 60.8%.
Finance Director David Wayne said that mobile devices remain the growth driver for the audience. 1.4 billion people every month enter the social network from mobile gadgets, of which a billion from smartphones on Android.
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Facebook daily from mobile devices is used by 894 million users. 727 million people use a social network only from mobile. The growth of the audience is also due to the entry of Facebook into emerging markets.
The Facebook Lite application, developed for not the fastest tariff plans and not the most powerful smartphones, is already used by fifty million users monthly. Growth is due to penetration in Africa and India. The Internet.org program, aimed at penetrating the Internet to the least developed countries, has brought more than 15 million people to network in 29 countries.
Facebook still wants to go to China, where the service is blocked. Mark Zuckerberg is already showing results in learning the language - he spoke at Tsinghua University in Beijing with a speech in Chinese .
In April 2012, Facebook announced the purchase of Instagram for one billion dollars. By the end of March 2012, thirty million people used the service, and in the third quarter of 2015, its audience was four hundred million users. People send eighty million photos a day.
Facebook bought WhatsApp in February 2014 for nineteen billion dollars. In September of this year, the number of monthly users surpassed the mark of nine hundred million people.
The Facebook Messenger app, which separated from Facebook in April 2014, is used by seven hundred million people. In September 2015, Messenger took the second place in the ranking of applications for smartphones, overtaking Youtube . Through Messenger every day users send nine and a half million photos.
During the call, the company gave the investor to understand that Messenger and WhatsApp will not bring profit for Facebook yet. The company's CFO David Uener said that at the moment the company is interested in the growth of the audience of applications, and the financial side is not yet the main one.
Facebook videos are gaining eight billion views a day, they are watched by five hundred million people. You can see for yourself that such a result is possible: the video in your tape is automatically turned on, and Facebook considers the fact of switching on the video for three seconds to watch.
The video needs Facebook because advertisers pay more for video ads than for banners.
Mobile devices have become the driver of not only the growth of the audience, but also revenue growth. Facebook's revenue from mobile advertising accounted for 78% of all $ 4.5 billion in revenues, an increase of 66% from last year and breaking the previous quarter's record of 76%. Facebook revenue from advertising on personal computers fell by 8%.
A social network costs more than three hundred billion dollars.
Lecture hall
In the Asia-Pacific region, 437.1 million people use Facebook. 102.3 million users live in Central Europe, 163 million in Eastern Europe. In North America - 175.6 million.
As a percentage of the total number of Internet users, Facebook is most popular in Latin America, where 66.4% of all network users log in to Facebook. In North America, this figure is 60.8%.
Finance Director David Wayne said that mobile devices remain the growth driver for the audience. 1.4 billion people every month enter the social network from mobile gadgets, of which a billion from smartphones on Android.
')
Facebook daily from mobile devices is used by 894 million users. 727 million people use a social network only from mobile. The growth of the audience is also due to the entry of Facebook into emerging markets.
The Facebook Lite application, developed for not the fastest tariff plans and not the most powerful smartphones, is already used by fifty million users monthly. Growth is due to penetration in Africa and India. The Internet.org program, aimed at penetrating the Internet to the least developed countries, has brought more than 15 million people to network in 29 countries.
Facebook still wants to go to China, where the service is blocked. Mark Zuckerberg is already showing results in learning the language - he spoke at Tsinghua University in Beijing with a speech in Chinese .
Applications
In April 2012, Facebook announced the purchase of Instagram for one billion dollars. By the end of March 2012, thirty million people used the service, and in the third quarter of 2015, its audience was four hundred million users. People send eighty million photos a day.
Facebook bought WhatsApp in February 2014 for nineteen billion dollars. In September of this year, the number of monthly users surpassed the mark of nine hundred million people.
The Facebook Messenger app, which separated from Facebook in April 2014, is used by seven hundred million people. In September 2015, Messenger took the second place in the ranking of applications for smartphones, overtaking Youtube . Through Messenger every day users send nine and a half million photos.
During the call, the company gave the investor to understand that Messenger and WhatsApp will not bring profit for Facebook yet. The company's CFO David Uener said that at the moment the company is interested in the growth of the audience of applications, and the financial side is not yet the main one.
Video on social network
Facebook videos are gaining eight billion views a day, they are watched by five hundred million people. You can see for yourself that such a result is possible: the video in your tape is automatically turned on, and Facebook considers the fact of switching on the video for three seconds to watch.
The video needs Facebook because advertisers pay more for video ads than for banners.
Revenue
Mobile devices have become the driver of not only the growth of the audience, but also revenue growth. Facebook's revenue from mobile advertising accounted for 78% of all $ 4.5 billion in revenues, an increase of 66% from last year and breaking the previous quarter's record of 76%. Facebook revenue from advertising on personal computers fell by 8%.
A social network costs more than three hundred billion dollars.
Source: https://habr.com/ru/post/296074/
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