The single rating of SMM agencies 2015 + comments

Hi, Megamind! We have just published the first in our history single rating of SMM agencies for 2015 . Top 100 headed advertising agency GRAPE , Mosaic and Nectarin won silver and bronze.



The rating methodology (as always with us) is transparent and based on aggregation of data on all significant local smm-segment charts. We included in the rating agencies that specialize in providing marketing services in social networks: developing a brand presence strategy in social networks, reputation marketing, crisis marketing / management, monitoring brand references, statistics and opinion work, customer acquisition and retention, promotional mechanics and loyalty programs, viral marketing, the purchase of targeted advertising, the production of content and the necessary media, technical cm-tools, etc.
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And on the basis of the study, we identified a number of factors that characterize the current state of the social media marketing segment:

• The PR-bubble around the SMM services market was largely blown away, and this was largely helped by the external financial crisis. The customer stopped buying services simply “to be” and “because it is fashionable,” budget control led to a trend to use a large number of tools to measure the effectiveness of the work performed. This is good news, and it has a healing effect on the entire CMM segment.
  
  
• The lion's share of activities in social networks (and services offered by agencies) falls on four main platforms - VKontakte, Odnoklassniki, Facebook and Twitter, but an increasing number of agencies are starting to offer services on “relatively new” platforms and channels - Instagram, WhatsApp, Viber , Telegram, Linkedin, Tumblr, etc. In the same way, if we talk about the placement of targeted advertising, the leading positions in Russia are occupied by VKontakte, Target.Mail, Facebook systems.
  
  
• The trend for measurability of results achieved (and a large amount of trial and error) allowed a significant number of customers to understand that social networks in most cases are good not for stimulating new sales, but for reputational marketing, collecting feedback and activating and retaining existing customers.
  
  
• The market is still chaotic and far from saturation, it has a large number of very diverse agencies - both in size and quality of the services provided. The consequence of this is a large variation in prices for services - for the same work it can reach one and a half orders of magnitude.
  
  
• SMM has recently become one of the key channels of digital-communications, and an increasing number of large full-cycle agencies are trying their hand in this segment, indicating a gradual market growth, as well as a large number of automated tools for monitoring indicators and advertising procurement that have appeared in recent years. , content distribution.