How professionals work. Nadezhda Shilova, director of advertising agency ADLABS

The heading "How Professionals Work" continues to acquaint the readers of "Megamind" with the working habits of various specialists in the IT market.

Nadezhda Shilova is the founder and permanent director of the ADLABS agency, which has been involved in internet marketing since 2000, and as the director of the project separated from the group of companies since 2004.

By occupation, Hope devotes most of his time to internal projects, interaction with key partners and customers, and mentoring in the company. Colleagues admit that Hope is the heart of the agency and the person who will always understand and take the first step, being aware of any nuances of the life of the organization.
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Current Location:
Dubna, Moscow region

Current place of work:
Advertising Agency ADLABS, Director

Education:
International University “Dubna”, computer scientist-economist

One word that best describes how you work:
People

How many hours a day do you work?
10-12 hours

Current mobile device:
iPhone 6

Current computer:
iMac 21.5 "/ iPad Air

Without any applications, programs, utilities you can not live?
Facebook, WhatsApp, iMessage, Google Keep, Google Maps, Gett

Which life hack helps you save time?
To plan tasks in advance, to do tasks in the office that are related to communications, and at home in silence or to music - creative and routine, this is faster.

What kind of to-do manager do you use?
Google Keep + Reminders on iPhone

What do you listen when you work?
Depends on the mood, usually modern classics, movie soundtracks

What are you reading now?
I belong to those people who read several books at the same time.

There are books that you read with gusto. And there are those that can be read in parallel, depending on the mood and needs. "Innovators" Walter Isaacson - about people, without whom the development of technology would be impossible.

“The emotional intelligence of the child” by John Gottman - I want to understand whether it is possible to regulate the emotions of your child and help him with this.

Which book from the last read was remembered the most?
Probably Andy Weyer's The Martian, I wanted to first read and then watch a movie. Read in one breath.

Do you use e-readers or prefer paper books?
I like paper books very much, I follow the novelties of publishers. Reading a well-published book is a real pleasure, from the smell of paper to beautiful illustrations. I try to regularly buy books on interesting topics for me. E-books are usually read on the road, it saves space.

How long do you sleep?
On weekdays 6-7 hours, on weekends, if I can, I like to sleep during the day.

Are you an owl or a lark?
An owl that can be a morning person, since I'm a schoolboy's mom. I try to leave work early, to take a break, if there are things left - to finish it completely in the evening. This allows you to stay up quite late. On weekdays, I almost never go to bed before one in the morning.

How do you have breakfast?
I love a full breakfast - scrambled eggs, scrambled eggs, cereals, pancakes, etc. Breakfast charges energy for the whole day

How do you spend your time on the way to work / from work?
I listen to music or “Monte-Carlo” radio, although my journey to work by car takes only 5 minutes.

What advice you have ever been given can you convey to others?
Learn to forgive and not keep evil on people.