Nokia's daughter is getting married again: Chinese investors are buying Vertu

The manufacturer of premium smartphones Vertu now belongs to Chinese investors. They bought it from the Swedish owners - a private investment company EQT VI .

The company was acquired by Hong Kong-based fund Godin Holdings , Vertu said in a statement. After the announcement of the deal, CEO Massimiliano Pogliani resigned. He said that it was “the right time to pass the baton of leadership to a new team,” reports Financial Times.

Source: style.wildberries.ru
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The Vertu team will continue to work in England. The staff employs about 450 employees. The company is headquartered in Hampshire. The company has offices in Moscow, Paris, New York, Beverly Hills, Singapore, Frankfurt and Hong Kong.

Previously, Vertu belonged to Nokia. In 2012, EQT VI bought out 90% of Vertu for € 200 million. Nokia created Vertu in 1998 as its UK subsidiary. The company did this in order to occupy the niche of luxury smartphones. Models are made of gold, platinum, Liquid Liquid metal, titanium alloy, high hardness polished steel and are positioned as devices of the highest price segment. Nokia still owns a small stake in Vertu.

Vertu introduced its first phone in 2002. By 2015, the company sold about 450 thousand devices worldwide, the average price of a smartphone is £ 5 thousand (about $ 7.7 thousand). The high cost of the phone is due to the use of precious metals and stones, RBC reports.

Interesting Facts:

1 As a name, it was necessary to use the word starting with the letter “V”, since the design was developed based on the shape of this letter. As a result, there was a choice between the names of Voce and Vertu. Won Vertu.

2 In October 2001, the company received the right to put samples on the enclosures of its phones - for the first time in history, the Assay Chamber issued a sign to an electronics manufacturer for an electronic device.