6 social media with new promotion opportunities: Part 1
I think it’s no secret for any of us that modern Internet users are inseparable from their social accounts.
And for marketers, these tools for the most part are still not completely transparent in the range of tools used to promote their own brands.
Any social network has both strengths and weaknesses, coverage, focus on different segments of the target groups, top watches for publications, combinations of tricks used.
So, in the following we will highlight in detail a number of features, knowing that you can easily choose the right strategy for the future development of your own company.
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Answer one question: what actions have you taken in the last couple of hours before going to bed? The target audience at the age of 14 to 55 years in 78% of all respondents answered this question with the following conclusion: it makes active monitoring of the news feed of social networks. Thus, your user continues his active presence in the vast amounts of content. What questions accumulated over the course of the day bother him at this time? Of course, first of all, consumer activity is most active here.
Hence, the latest research data provide a clear understanding of the new opportunities for active use and implementation of such an effective and powerful channel as mobile advertising. In the case of proper optimization in accordance with the interests of the consumer, according to the broadcast by gender, age and range of interests, it hits the target clearly, effectively closing your client on the target action set in the advertising campaign settings by an experienced specialist to whom you trust its management. At the same time, this makes it almost 5 times more efficient to recoup investments in other advertising channels, forgetting about the high cost of clicks or poor quality (non-targeted) referrals and budget merges.
The advantages and features of some social networks we have put together for you further, broken down by focus and use:
# 1: Vk - The largest coverage of the solvent Central RF
From the latest analytical data from Rosstat and InSales, it is reliably known that practically the entire solvent of the Russian Federation lives there. Therefore, by engaging the user with advertising tools, you are much more effective in recouping investments from investments in the context, using the tools of competent targeting.
# 2: Facebook is a giant among giants
The ratio of active users of the social network Facebook has now reached almost a record high: about 1 billion 35 thousand active users per month. The most advanced target audience lives in the Facebook space, regardless of the leaked rumors that from now on the social network is diligently changing its focus on organic reach. However, in popularity on the territory of the Russian Federation, it still ranks 2nd.
Regularly changing the Facebook ranking algorithm allows you to constantly motivate users to adhere to the policy of generating fresh and unique content. The recent update of the ranking algorithm gave a powerful and solid impetus for the active use of mobile DSP platforms to promote video content and any other services with a significant low cost of clicks and huge payback rates. Many brands, including Buzzfeed, have now focused their video content exclusively on mobile DSP promotion platforms, since its viral potential is incomparably greater compared to YouTube and other related networks because of its reach.
Despite the fact that success on Facebook is now more than ever dependent on the amount of paid advertising on DSP platforms, the most agile and informed marketers with the active use of the above platform can still reap the benefits of a huge audience of Facebook users.
Part 1. Continued expect in the near future on the pages of the blog.
BYYD • Mobile Advertising Platform
And for marketers, these tools for the most part are still not completely transparent in the range of tools used to promote their own brands.
Any social network has both strengths and weaknesses, coverage, focus on different segments of the target groups, top watches for publications, combinations of tricks used.
So, in the following we will highlight in detail a number of features, knowing that you can easily choose the right strategy for the future development of your own company.
')
Answer one question: what actions have you taken in the last couple of hours before going to bed? The target audience at the age of 14 to 55 years in 78% of all respondents answered this question with the following conclusion: it makes active monitoring of the news feed of social networks. Thus, your user continues his active presence in the vast amounts of content. What questions accumulated over the course of the day bother him at this time? Of course, first of all, consumer activity is most active here.
Hence, the latest research data provide a clear understanding of the new opportunities for active use and implementation of such an effective and powerful channel as mobile advertising. In the case of proper optimization in accordance with the interests of the consumer, according to the broadcast by gender, age and range of interests, it hits the target clearly, effectively closing your client on the target action set in the advertising campaign settings by an experienced specialist to whom you trust its management. At the same time, this makes it almost 5 times more efficient to recoup investments in other advertising channels, forgetting about the high cost of clicks or poor quality (non-targeted) referrals and budget merges.
The advantages and features of some social networks we have put together for you further, broken down by focus and use:
# 1: Vk - The largest coverage of the solvent Central RF
From the latest analytical data from Rosstat and InSales, it is reliably known that practically the entire solvent of the Russian Federation lives there. Therefore, by engaging the user with advertising tools, you are much more effective in recouping investments from investments in the context, using the tools of competent targeting.
# 2: Facebook is a giant among giants
The ratio of active users of the social network Facebook has now reached almost a record high: about 1 billion 35 thousand active users per month. The most advanced target audience lives in the Facebook space, regardless of the leaked rumors that from now on the social network is diligently changing its focus on organic reach. However, in popularity on the territory of the Russian Federation, it still ranks 2nd.
Regularly changing the Facebook ranking algorithm allows you to constantly motivate users to adhere to the policy of generating fresh and unique content. The recent update of the ranking algorithm gave a powerful and solid impetus for the active use of mobile DSP platforms to promote video content and any other services with a significant low cost of clicks and huge payback rates. Many brands, including Buzzfeed, have now focused their video content exclusively on mobile DSP promotion platforms, since its viral potential is incomparably greater compared to YouTube and other related networks because of its reach.
Despite the fact that success on Facebook is now more than ever dependent on the amount of paid advertising on DSP platforms, the most agile and informed marketers with the active use of the above platform can still reap the benefits of a huge audience of Facebook users.
Part 1. Continued expect in the near future on the pages of the blog.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/295970/
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