Is corporate social network “what” or “where”?

Positioning yourself as a corporate social network implementer can lead to a misperception, because this is not about SMM and not about technology, but about productive communities that benefit the organization and each employee.



“- uh! - protested Muskrat. - Please immediately otkoldovat me a book back!
- You can’t bring back anything! Said the Wizard. - But you get a new book! Please!
- “On the usefulness of all things,” read the muskrat. “But this is not a book at all!” In my interpretation of the vanity of all things.
However, the Wizard just burst out laughing. ”
Tove Jansson, The Wizard's Hat.
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Everything! I stopped telling people that I was introducing corporate social networks. Because when they hear about it, the word “corporate” is discarded and a strong bunch of “social network” is triggered. And quite often at the same time, the interlocutor begins to talk about his relationship with Facebook. And our conversation from the field of utility from the union of people goes into a discussion of the futility of combining people. Just like in the favorite book Muskrat.

This is one part of the trouble. The second part is that the terms “corporate portal” or “corporate social network” are usually perceived as technology. And this is not technology, this is an online platform where people gather for some reason. Moreover, the introduction of technology and the creation of the site are not the ultimate goal, it is only a means. The goal is to use the energy from combining people with each other.

We call it the Productive Community.



It consists of four components.

1. People. The first and most important component. If you are building an intra-corporate community, these are your leaders, middle managers, ordinary employees, remote workers, workers in production, and so on. If you think your organization is more than its staff, then the community includes your partners and customers.
   
   
2. Purpose. Since we are talking not about public communities, but corporate, the goal should satisfy both subjects of corporate communications - the person and the organization. Therefore, the goal should be formulated both for the organization and for each member of the community.
   
   
3. A place. This is where the online marketplace appears, which can bring people together in ways that could not be done by ordinary means - business trips, telephone calls, conference rooms, meeting rooms. As a platform are corporate portals and corporate social networks.
   
   
4. The first three components form an online community. We call it the Productive Community in the event that
   
   
   • the organization benefits from the online community and;
   • people in the community benefit more than they personally bring to the community.
   
   

So now we build and develop Productive Communities. And we see our main task in that people understand, accept and apply new ways of teamwork in the community, and it creates a business benefit for the organization.

Vladimir Ivanitsa Facebook | LinkedIn