How to survive the market of web studios, increase sales and what's new to offer the client?
My speech at the 1C-Bitrix conference in the winter of 2015.
Then I made the assumption that companies that are engaged in web development need to offer the client something more.
By itself, the site or online store no one needs.
Companies need leads, sales, loyal customers, increased LTV and NPS.
And then at the conference I proposed a solution - to add to the range of web development services consulting services and integration with the client's sales department.
This means not just selling the site, but doing research, auditing, identifying the bottlenecks of the sales system and offering a comprehensive solution for the real needs and problems of the Client.
Often the solution may lie at all in the area of the new site.
Although the client is firmly convinced that he needs a new site.
And how often do customers make mistakes in their needs and make wrong decisions.
The client can come for the site, and in fact he needs a Landing Page plus e-mail marketing.
Or, the client may not have an optimal organizational structure for the sales department and a motivation system and how many do not generate leads for him, his sales will not grow from this and he will blame you that you have made a bad website.
')
Almost a year has passed and my guess is starting to come true.
The client is less and less simply following the site and more and more for the end result in the form of leads, sales, repeat sales, increase LTV and NPS.
Then I made the assumption that companies that are engaged in web development need to offer the client something more.
By itself, the site or online store no one needs.
Companies need leads, sales, loyal customers, increased LTV and NPS.
And then at the conference I proposed a solution - to add to the range of web development services consulting services and integration with the client's sales department.
This means not just selling the site, but doing research, auditing, identifying the bottlenecks of the sales system and offering a comprehensive solution for the real needs and problems of the Client.
Often the solution may lie at all in the area of the new site.
Although the client is firmly convinced that he needs a new site.
And how often do customers make mistakes in their needs and make wrong decisions.
The client can come for the site, and in fact he needs a Landing Page plus e-mail marketing.
Or, the client may not have an optimal organizational structure for the sales department and a motivation system and how many do not generate leads for him, his sales will not grow from this and he will blame you that you have made a bad website.
')
Almost a year has passed and my guess is starting to come true.
The client is less and less simply following the site and more and more for the end result in the form of leads, sales, repeat sales, increase LTV and NPS.
Source: https://habr.com/ru/post/295908/
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