7 useful lectures for media makers

Demian Kudryavtsev, Galina Timchenko, heads of VOX and Buzzfeed tell what is happening with the media now and what they will be very soon. If you are making your own media or are going to create it, be sure to take a look.

You can not believe anyone except their specialty

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Galina Timchenko, the former editor-in-chief of Lenta.ru and the editor-in-chief of Medusa, tells how to extract units of meaning in the conditions of the “noisy” information field, and also to restore the reader’s attention and attention.

Keynote speech

Jeff Jarvis, director of an interactive journalism program at the University of New York, stating that news is a service. Communication with the reader should be based on individual relationships or specific communities, and not as with a “mass audience”. It is personalization that helps to reach exactly those people who are looking for your information. How to convey a message in a world where clickbate headlines and seals rule everyone.

Future media

Buzzfeed CEO John Peretti talks about the future of media through the lens of its publication. He reasons how the future editions will distribute content.

What makes you click

The head of the Vox Media publishing house, which includes The Verge, Polygon, Vox publications, Jim Benkoff, talks about what makes people click on links and how to increase the number of clicks.

Future media

Demian Kudryavtsev - former general director of Kommersant, now co-owner of Vedomosti, owner of The Moscow Times. His lecture is devoted to what the media will be in the future - after about 50 years, as well as to the factors on which development depends.

Users began to read differently. What to do media?

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tvrain.ru/teleshow/peremena2015/polzovateli_stali_chitat_inache_chto_delat_media-392985

Sergei Paranko, editorial director of media projects at Mail.Ru Group, explains why you can't just write texts and why you need to understand your audience and its behavior.

How to explain the news

Mail.Ru Group editorial project manager Olga Sidorova talks about explanatory journalism in a short lecture: what news should be explained and how to do it.