Video as the future of mobile advertising?
Why are the world's leading advertisers now considering video as the future of mobile advertising?
Want to see firsthand? We give the exact numbers that prove this statement.
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So, in the first half of 2015, one of the leading platforms Programmatic SSP, SpotXchange, collected data into a single report, which clearly demonstrates the rapid growth in purchases of video advertising for mobile devices. In addition, these data provide impressive grounds for predicting an even greater increase in these indicators.
It is hard to believe, but those experts who still “do not believe” in the future of mobile advertising at their mobile-first fingers are already suffering huge financial costs, leaving their company behind competitors.
In addition, with the launch of the programmatic on the market, mobile is gaining near-mass marketing hype, which, of course, is supported by figures collected by SpotXchange . These figures indicate that since the beginning of 2015, the cost of programmatic mobile video has risen to a record, reaching almost 800%.
From the words of the CEO, Mark Sheikhen ( SpotXchange ), the company already regularly spends about 28% on mobile advertising, compared to last year, whose performance reached only 4%. In addition, from reliable sources it is known that for the next year the company has planned expenses in the field of mobile advertising at least 50% of the allotted advertising budget.
However, a turning point can serve as a forecast of 40% of hits that came from private exchanges. According to experts, the increase in the share of private marketplaces in algorithmic purchases of advertising will be the most tasty morsel.
BYYD • Mobile Advertising Platform
Want to see firsthand? We give the exact numbers that prove this statement.
')
So, in the first half of 2015, one of the leading platforms Programmatic SSP, SpotXchange, collected data into a single report, which clearly demonstrates the rapid growth in purchases of video advertising for mobile devices. In addition, these data provide impressive grounds for predicting an even greater increase in these indicators.
It is hard to believe, but those experts who still “do not believe” in the future of mobile advertising at their mobile-first fingers are already suffering huge financial costs, leaving their company behind competitors.
In addition, with the launch of the programmatic on the market, mobile is gaining near-mass marketing hype, which, of course, is supported by figures collected by SpotXchange . These figures indicate that since the beginning of 2015, the cost of programmatic mobile video has risen to a record, reaching almost 800%.
From the words of the CEO, Mark Sheikhen ( SpotXchange ), the company already regularly spends about 28% on mobile advertising, compared to last year, whose performance reached only 4%. In addition, from reliable sources it is known that for the next year the company has planned expenses in the field of mobile advertising at least 50% of the allotted advertising budget.
However, a turning point can serve as a forecast of 40% of hits that came from private exchanges. According to experts, the increase in the share of private marketplaces in algorithmic purchases of advertising will be the most tasty morsel.
BYYD • Mobile Advertising Platform
Source: https://habr.com/ru/post/295854/
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