While your product is not ready, invest yourself - money, time, enthusiasm. Look for your client, experiment, quickly learn from mistakes, discard hopeless development paths, check fresh ideas with lightning speed. Finding money takes away effort and distracts from product creation. Do not allow yourself to be sprayed, do not run after two hares. Initially, the product, then the investment, and not otherwise.
As soon as you have made a product that a couple thousand people use steadily (or a dozen clients - if it's B2B), take money and invest in growth. Do not be afraid to give a share to investors: it is better to have 10% in a company worth one billion than 100% in a company that costs nothing. Money will help attract talented personnel and accelerate development: what would have taken you years, you will do in months. With a good product, growing revenue, money seems to be less urgently needed, which is why now is the most correct moment to take it.
At any conference you can meet all sorts of advisers, consultants, mentors. All of them with a smart look tell how to do it, and how not to. Many have previously managed successful businesses, and there is value in their advice. But they are not part of your team. Criticize - and go to the next. Listen to those who live in your creation with you - colleagues, partners, close friends, husband or wife. Even if they have no experience, they are with you - for a long time and they will sincerely rejoice, and not envy, your success.
Source: https://habr.com/ru/post/295826/
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