Xiaomi for the first time worsened financial results and ceded leadership in China
Xiaomi ceded leadership in China to Huawei Technologies . With such results, the third quarter of 2015 ended for smartphone makers.
In July-September, Huawei increased deliveries to China by 81% in annual terms. This allowed her for the first time to become a leader in the Chinese market - the world's largest smartphone market.
Compared to last year, Xiaomi quarterly figures have decreased. Until now, the entire history of the existence of this vendor, the fall was not observed, reports TechCrunch.
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“Huawei’s ascent to the first place is a feat, especially in the context of the increasingly merciless and growing Chinese smartphone market,” said Canalys analyst Jesse Dean. More detailed data, researchers will publish in late October.
Over the past few years, Xiaomi has increased its growth rate. During the first half of the year, the company managed to realize 34.7 million smartphones, with a total sales growth of 33%. However, Xiaomi, according to researchers, will not cope with the previously announced plan for the implementation of 100 million gadgets this year. Last year, the company managed to sell 61 million devices. Therefore, in order to fulfill the plan, sales of Xiaomi must grow by more than 60% compared to last year.
Experts believe that Xiaomi ceded leadership in the local market because of its ambitions. The company has set the bar too high. Theoretically, it could be achieved by raising sales to the desired level, well “hooking” on foreign markets. However, this did not happen. Now there is simply no resource left to maintain positions in our native China.
Vendor began to slow down growth in the country and questioned its future prospects. After all, China is the main source of growth for the company, analysts say.
Megamind wrote that in the second quarter of this year, Xiaomi and Huawei outperformed Apple in the Chinese smartphone market. According to Canalys, Xiaomi was the leader in the local smartphone market with a 15.9% share. In second place was Huawei with 15.7% of the market. It is worth noting that the share of Huawei then grew immediately by 48% - this is the maximum indicator among all manufacturers of smartphones in the PRC.
In July-September, Huawei increased deliveries to China by 81% in annual terms. This allowed her for the first time to become a leader in the Chinese market - the world's largest smartphone market.
Compared to last year, Xiaomi quarterly figures have decreased. Until now, the entire history of the existence of this vendor, the fall was not observed, reports TechCrunch.
')
“Huawei’s ascent to the first place is a feat, especially in the context of the increasingly merciless and growing Chinese smartphone market,” said Canalys analyst Jesse Dean. More detailed data, researchers will publish in late October.
Over the past few years, Xiaomi has increased its growth rate. During the first half of the year, the company managed to realize 34.7 million smartphones, with a total sales growth of 33%. However, Xiaomi, according to researchers, will not cope with the previously announced plan for the implementation of 100 million gadgets this year. Last year, the company managed to sell 61 million devices. Therefore, in order to fulfill the plan, sales of Xiaomi must grow by more than 60% compared to last year.
Experts believe that Xiaomi ceded leadership in the local market because of its ambitions. The company has set the bar too high. Theoretically, it could be achieved by raising sales to the desired level, well “hooking” on foreign markets. However, this did not happen. Now there is simply no resource left to maintain positions in our native China.
Vendor began to slow down growth in the country and questioned its future prospects. After all, China is the main source of growth for the company, analysts say.
Megamind wrote that in the second quarter of this year, Xiaomi and Huawei outperformed Apple in the Chinese smartphone market. According to Canalys, Xiaomi was the leader in the local smartphone market with a 15.9% share. In second place was Huawei with 15.7% of the market. It is worth noting that the share of Huawei then grew immediately by 48% - this is the maximum indicator among all manufacturers of smartphones in the PRC.
Source: https://habr.com/ru/post/295692/
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