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How I participated in the contest "Expose Freelancer.com Logo and win $ 25,000 in Prizes"

At one time, however, for quite some time, I worked on various freelance sites, sometimes quite successfully. But then, for a number of reasons, this case was abandoned. Nevertheless, from time to time mailings from these sites come to me. And about a month ago, I see in the mailbox a letter from www.freelancer.com with a proposal to participate in the competition for the promotion of their logo:

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After watching the video compilation of the winners of previous years, on which the logo spun in the air, under the water and crowds of Hindus, it became clear that there were few chances to win one of ten prizes from a single programmer.
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Nevertheless, something kept spinning in the brain. I wanted to tear myself away from the monotonous weekdays, to have a chance not to be in my area, to get a little bit of new experience and, maybe, a bit of adrenaline. But all my initial ideas required resources that I did not have.
I once again studied the list of prizes. One of them was for introducing the logo near the landmark. And since I live in Volgograd, we have a suitable attraction:

https://ru.wikipedia.org/wiki/Rodina-mat_ (Volgograd)

But this monument is serious, you know. So I immediately rejected an uninvited thought to somehow use it for the promotion of a logo. But, on the other hand, he paid close attention to the disgusting fence of the Krasny Oktyabr factory, located almost opposite the national shrine:

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So the idea of ​​my PR campaign and video was born - to decorate this nightmare with a nice banner with a bird. Here, in fact, that I did:



Frankly, the implementation is not very. Of course, I won no prize. But I had fun and wrote this little article. Maybe even on the "Megamind" empty.

Source: https://habr.com/ru/post/295682/


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