Tips for improving push notifications

Browser push notifications are a new wave in the marketing world (not to be confused with mobile push notifications that have been known for a long time). They double the involvement of users, and hence the attendance of the site. Many companies already use push messages. And we are sure that this segment will grow even more, because SendPulse launches the function of sending browser push notifications with segmentation and message personalization capabilities, as well as creating a series of push notifications.

Push messages are viewed by 90% of recipients. This openness can hardly boast at least one newsletter. But here, in order to interest the subscriber to follow the link in the message, we recommend sticking to the following tips:

Use calls to action .

This is a way to motivate a user to click on a notification. The brighter the call to action, the sooner you will attract your target audience.
')

Keep them concise and attractive.

125 characters is the push notification limit, but it’s not always necessary to use all these signs.



Your main goal is to develop a high-quality emotional message to the user in text form and get his attention.

Pay attention to quality, not quantity.

Practice shows that more does not mean better. Especially in the early stages of project promotion, when users are just getting used to the new and every client is on the account.



No need to bother. Do the work efficiently, and customers will stay with you for a long time.

Choose the right time to send push notifications

When choosing what you want to send to users, pay attention to the date and time. For example, if you have a long article, it is better to send it on a weekday at lunchtime, in the evening or on a day off. Then users will have the opportunity to read the information to the end. Also, studies have shown that the best time to send out - 16: 00-17: 00 and 21:00 - these are the peaks of user activity:

Segment your users as much as possible.

Push segmentation is the delivery of short messages to one specific group of users. For example, Burton Snowboards sends snowfall notifications to snowboarders who like to ride on freshly fallen snow.

Monitor results regularly and optimize your strategy .

In order to track the overall effectiveness of mailings, it is enough to add UTM tags to the links that you specify when developing push notifications. Thus, you can analyze the behavior of users on the site after they receive notifications. In addition, in the SendPulse mailing service, you will be able to see the number of sent messages and transitions on them.

Do not forget to personalize the message.

Push notifications are a great opportunity to make the newsletter really individual and targeted. So why not take advantage of this?

Send push notifications, please users and reach the highest level of interaction with them!

Konstantin Makarov, CEO of the SendPulse mailing service