The volume of the Russian Internet market grew to 1.57 trillion rubles

Photo: Irina Bujor / Kommersant

The Russian Internet market continues to grow. According to the Russian Association of Electronic Communications (RAEC) and the Higher School of Economics (HSE), over the course of a year, the volume of Internet content and services markets grew by 46% at once, reaching RUR 1.094 trillion. in monetary terms. At the same time, the volume of electronic payments grew by 36% to 476 trn rubles, Kommersant writes . If we compare these figures with Russia's GDP, then in total, the volume of the Russian Internet market amounted to about 2.2% of GDP in 2014.

According to RAEC experts, e-commerce has grown by about 29% to 475 billion rubles, the segment of “Internet tourism” has increased to 279 billion rubles. This is 43% higher than last year. In 2014, about 70 billion rubles (+ 23%) were spent on contextual advertising, and this year the increase in expenses for this type of advertising is expected to increase by another 14%. The video advertising market has attracted another 3.8 billion rubles. Last year search engine optimization gained about 13 billion rubles. Marketing and communications in social networks are estimated at 7.4 billion rubles, which is 18% more than last year.

As for the infrastructure, hosting providers have a fairly significant growth rate - up to 15% per year, 5.6 billion rubles in monetary terms. In the remaining segments, a slowdown was observed, including SaaS solutions, the domain market, and mobile and web development.
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But the digital content market shows significant growth. "This is due to the emergence of a new trend mainly among young people for the consumption of legal paid content," the report says. Users pay for videos, music and books, with a total payment of 6.7 billion rubles. Games and in-game purchases are also growing - by 16% against a year earlier.

A drop was noticed only in the display advertising market (22 billion rubles, which is 5% less than in 2013). This year also has a reduction.

The crisis affects the Internet markets "strongly enough" according to most experts. 58% of specialists say that budgets for various activities of companies are declining, and 46% say that some of the projects are completely closed.

These authors calculated the report based on the results of the annual survey, which is part of the Runet Economics project.