Apple Music has gained 15 million users in 3.5 months. Spotify went to this 2 years
For 3.5 months from the start of work, the music streaming service Apple Music has increased the audience to 15 million users. This was announced by Apple CEO Tim Cook at the annual technology conference The Wall Street Journal. According to him, Apple Music is doing "fantastic."
He also noted that 6.5 million users already pay for the service at a price of $ 9.99 per month. Another 8.5 million enjoy a free three-month trial period. Spotify , a competitor of Apple Music, had about 20 million paid accounts in June 2015. The total number of users of the Swedish service is 75 million people.
Spotify was launched back in 2008, and it managed to overcome the 15 million users mark only two years later. Another indicator in favor of Apple - the ratio of paid subscribers and the general audience. Spotify has about 55 million customers who have not paid for a paid subscription.
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Apparently, in October, Apple began to take payment from those Apple Music users who did not have time to cancel the subscription before the end of the three-month test period. "Perhaps many have not canceled the subscription and paid for paid access in October, which may possibly spoil the statistics," say the reviewers of The Verge.
On August 5, an announcement appeared on the Apple site about searching for Android programmers to work on new company products.
July 8, the day of the official launch of the music service, Apple announced that Apple Music will be available on Android devices in the fall. The number of active Apple Music users in the five weeks since launch has reached 11 million. This was reported by USA Today. Running the Android version will increase this figure.
About two million users have subscribed to the "family" tariff plan, which costs $ 14.99 per month, said Apple's vice president of Internet applications and services, Eddie Q.
In the same month, a study by MusicWatch showed that 48% of users who subscribed to Apple Music have already left the service. At the same time, 64% of users of the service declared unwillingness to renew a subscription after the end of the free trial period.
Nevertheless, the high popularity of Apple products and a vast ecosystem have a positive effect on the growth of the Apple Music audience.
He also noted that 6.5 million users already pay for the service at a price of $ 9.99 per month. Another 8.5 million enjoy a free three-month trial period. Spotify , a competitor of Apple Music, had about 20 million paid accounts in June 2015. The total number of users of the Swedish service is 75 million people.
Spotify was launched back in 2008, and it managed to overcome the 15 million users mark only two years later. Another indicator in favor of Apple - the ratio of paid subscribers and the general audience. Spotify has about 55 million customers who have not paid for a paid subscription.
')
Apparently, in October, Apple began to take payment from those Apple Music users who did not have time to cancel the subscription before the end of the three-month test period. "Perhaps many have not canceled the subscription and paid for paid access in October, which may possibly spoil the statistics," say the reviewers of The Verge.
On August 5, an announcement appeared on the Apple site about searching for Android programmers to work on new company products.
July 8, the day of the official launch of the music service, Apple announced that Apple Music will be available on Android devices in the fall. The number of active Apple Music users in the five weeks since launch has reached 11 million. This was reported by USA Today. Running the Android version will increase this figure.
About two million users have subscribed to the "family" tariff plan, which costs $ 14.99 per month, said Apple's vice president of Internet applications and services, Eddie Q.
In the same month, a study by MusicWatch showed that 48% of users who subscribed to Apple Music have already left the service. At the same time, 64% of users of the service declared unwillingness to renew a subscription after the end of the free trial period.
Nevertheless, the high popularity of Apple products and a vast ecosystem have a positive effect on the growth of the Apple Music audience.
Source: https://habr.com/ru/post/295544/
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