Some tips from Rocket Fuel Marketing Director

Rocket Fuel, which regularly speaks at Adtech conferences, is ranked 15th in the list of the 500 fastest growing US technology companies, according to Deloitte. The lion's share of the company's success lies in the fact that it is an innovator in the field of programmatic advertising procurement. Rocket Fuel Marketing Director Eric Porres outlines 6 ways to achieve the right programmatic solution.

Before you start working with one or another partner in programmatic purchases, you need to keep the following points in mind:
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Keep your data in one place.
It's time to think about expanding your areas of influence across all marketing and media channels. Today, any company is a big data company. Therefore, it is better to have a single database in which information about all campaigns will be stored. Marketers should be able to work with data from the inside and outside, to influence the integration of data and observe the overall media activity.

This is more than a refund of advertising costs .
2009 is not a long time ago, and this means that programmatic is no longer just a means of effective advertising investment. Today, marketers need to talk about their brand, ensuring the full effect of presence, which means sending the right message to the right consumer in the right place at the right time and frequency with the right channel — through the most efficient inventory.

But the return is still important.
Marketers are very important to know and understand criteria such as transparency, access to data, and an attractive user interface. In the end, a good return usually leads to the achievement of goals, as well as planning for the future.

Be thoughtful.
Marketers should analyze their needs and capabilities. Depending on the level of media costs, the amount of data, and the degree of process automation, the huge costs of ineffective advertising can be reduced. A sufficient depth of integration with partners in the purchase of programmatic will allow you to optimize processes, reducing time and money.

To be sure that the interests of the partner are taken into account.
The world of software is complex. Just as in a climbing guide in an unfamiliar place, experience and attention to proven success is a tremendous value. If the supplier has a good reputation, most likely you will also succeed.

Ask yourself if you are ready to add a programmatic to your home.
The degree of integration may require changes in some of the processes and systems work - this is not easy. It is important to understand that working with the programmatic platform is a complex project and it will require a lot of resources and efforts. Pay particular attention to those partners who provide a clear list of the necessary resources to work with them.



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