Domestic business goes to AliExpress

Photo: Lori



Russian retailers were able to sell their goods to buyers on AliExpress. According to experts, this allows sellers access to 24 million new customers, RBC reports . By the way, AliExpress is the most popular online retailer in Russia.



Until recently, this resource mainly sold products of Chinese companies, but now on AliExpress, Russian companies, including resellers of international brands, were able to trade. The beginning of the cooperation of the Chinese platform with the domestic business is November 11, the day which was called the “World Festival of Shopping 11.11”. Last year, on November 11, Alibaba (part of this holding and enters AliExpress) sold goods for $ 9.23 billion. The total number of orders placed on this day - 286 million.



Goods of Russian companies will be placed not on the main site, but on the “AliExpress Mall” subproject. “We want to attract a new, more“ expensive ”audience, which until now for some reason did not reach,” said Mark Zavadsky, Director of Business Development for AliExpress in Russia and General Director of Alibaba.com (RU). According to him, goods from about 20 Russian companies will be presented at the Chinese resource, including Wikimart, Technosila, 220 Volt stores, and official resellers of world brands in Russia - Redmond, L'Oreal, Baon.

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So far, work on connecting domestic companies to the service is being conducted in a “manual mode”, but in the near future full automation of this process is also possible. “When choosing partners, we focused on those categories of goods that are in great demand in Russia, and also identified those Russian brands and companies that produce their products in Russia,” Zavadsky comments on the situation.



Russian sellers will pay 5% commission on each item sold, while the retailer will pay for the targeted action, which is the paid and delivered order.



The site itself is a great chance for domestic companies to reach new customers. So, in 2014, AliExpress accounted for 55% of all orders in foreign online stores.