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On the other side of the listing: who is behind IPO Square, GoPro, GoDaddy and other companies

"Megamind" wrote that the manufacturer of payment devices Square applied for an initial public offering on the New York Stock Exchange under the symbol "SQ".



Square offers a platform for accepting bank cards on mobile devices. Payment terminals suitable for iOS and Android smartphones are used by street food vendors, taxi drivers and coffee shop owners. The company took advantage of the US law on support for startups - according to this law, a company with annual revenues of up to $ 1 billion may not disclose details of its work to an IPO.



Listing of the company includes such famous names as Goldman Sachs , Morgan Stanley and JPMorgan .

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However, it contains the name of another company. Loyal3 Securities is a small firm located in San Francisco. On the one hand, it helps individuals to become owners of shares of the brand that they like. On the other hand, Loyal3 helps to sell its shares to companies that go IPO or are looking for third-party funds. This firm differs from banks in that the latter sell large shares, and Loyal3 “feeds” shares to buyers in small portions.



In four days, the company helped raise $ 58 million to GoPro . In two days, Loyal3 raised $ 14.5 million for Virgin America . Loyal3 worked on AMC Entertainment's IPO, selling shares to cinema loyalty program participants. Loyal3 customers include GoDaddy , HubSpot and Globant .



In the case of Square, the firm will help customers of trading companies buy out some of the shares, believes Business Insider.



Of course, the contribution of Loyal3 cannot be compared with what Goldman Sachs does for Square. But the contribution of the company Loyal3 is still significant and nobody can replace it yet.



Goldman Sachs did an Twitter IPO. Its CEO is Jack Dorsey, who holds the same position in Square.

Source: https://habr.com/ru/post/295402/



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