How to add a retention flask to the sales funnel

A low-cost and efficient way to sell significantly more after a cold call through a call center. We make up a competent chain of letters -> add all those interested -> sell the product / service -> after a while remind ourselves

Last time, we told how we implemented a call center in our first company .

After we introduced the call center, the number of “hot” calls to our company increased - about 5% of companies applied for specific calls after telephone calls.
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But there were also another 40% for whom our products were generally interesting , but they did not leave a request. We called someone at an unfortunate time, someone simply forgot about our offer, etc. These people needed to be contacted again and in more detail to tell about the technical nuances of our product, to convey its usefulness .

And this, whatever one may say, it was necessary to do already the specialists of his company - since more serious professional competence was required.

I didn’t particularly like to ring up by myself - it would be quite expensive, long, and not very efficient. The engineers had so many applications that they processed. And make them call ...

In general, we were offered an interesting way out of this situation: tell customers about our product in more detail using a series of emails . And it made sense: in our area email is one of the key communication channels. Technologists with whom we communicate, very often in production, where it is noisy and they are loaded with a bunch of questions. To solve issues with them by phone in such an environment is in vain. It is easier for them to read the mail when free time appears, to grasp the essence of the question and answer with a return letter.

How it was implemented

Our partners from the call center “stole” our engineer for 2 days, and began to “torture” the product in great detail. Find out all the subtleties, technical details, ask an expert opinion in the role of a client ... As a result, we wrote 5 letters , which told in details about all aspects of our proposal .



And they set up the system so that every customer who became interested in our products, gradually , within a month, received these letters . In this way, we communicated with 550 potential clients for a month, without spending any additional effort .



Of course, not everyone read our letters (a little more than 50%, someone unsubscribed, someone even pressed the “spam” button. We are very sympathetic to these 15 companies). But, in general, it gave us about 25 more applications , which , in fact, doubled the effectiveness of our dial-up . Not bad for such an easy way.

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