The owners of "Europe Plus" will launch 7 online radio stations that "pay off well"
The European Media Group ( EMG ) plans to launch Chameleon multimedia online project. The new project will allow to listen to the radio stations of the holding and new radio stations on the Internet. In addition, it will be released as a mobile application.
Unlike streaming projects on the Internet, these will be traditional radio stations, in addition to music, they will broadcast entertainment and information programs. In three or four years, the project’s audience will reach 9 million people, Ekaterina Ekaterina Ekaterina Tikhomirova is counting on.
“There should be a whole range of musical styles from classical to modern music,” says Tikhomirova. Seven new radio stations will be launched on the Internet. In addition, EMG will launch the application Chameleon TV, broadcast "Vedomosti".
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The EMG includes radio stations Europe Plus , Road Radio , Retro FM , Radio 7 on Seven Hills , Sport FM , Radio for Friends , Radio Record . According to the TNS Radio Index, from October 2014 to March 2015, the daily audience of these radio stations numbered more than 21.8 million people (34.5%), the weekly audience was more than 41.0 million (64.9%),
At the end of last year, the radio advertising market, according to the Association of Communication Agencies, grew by only 2% to 16.2 billion rubles.
Revenues on the Internet are constantly growing, and EMG is creating a project that will pay off well in the future, says Yegor Altman, chairman of the board of directors of Hidalgo advertising agency.
In Russia, there is already such a project - the 101.ru portal of the media holding VKPM is reminded by the VKPM president Yuri Kostin. The holding is part of Gazprom-Media. The site has been operating since 1996, and since 2007 it has been aggregating radio stations of the holding and competitors. “We are not very actively monetizing the project, because we believe that the appeal of radio on the Internet is that you can listen to music without advertising,” he says.
Now the monthly audience of the Internet project has reached 3 million people. Kostin believes that the creation of a large number of such services may lead to a reduction in the audience of traditional radio.
Unlike streaming projects on the Internet, these will be traditional radio stations, in addition to music, they will broadcast entertainment and information programs. In three or four years, the project’s audience will reach 9 million people, Ekaterina Ekaterina Ekaterina Tikhomirova is counting on.
“There should be a whole range of musical styles from classical to modern music,” says Tikhomirova. Seven new radio stations will be launched on the Internet. In addition, EMG will launch the application Chameleon TV, broadcast "Vedomosti".
')
The EMG includes radio stations Europe Plus , Road Radio , Retro FM , Radio 7 on Seven Hills , Sport FM , Radio for Friends , Radio Record . According to the TNS Radio Index, from October 2014 to March 2015, the daily audience of these radio stations numbered more than 21.8 million people (34.5%), the weekly audience was more than 41.0 million (64.9%),
At the end of last year, the radio advertising market, according to the Association of Communication Agencies, grew by only 2% to 16.2 billion rubles.
Revenues on the Internet are constantly growing, and EMG is creating a project that will pay off well in the future, says Yegor Altman, chairman of the board of directors of Hidalgo advertising agency.
In Russia, there is already such a project - the 101.ru portal of the media holding VKPM is reminded by the VKPM president Yuri Kostin. The holding is part of Gazprom-Media. The site has been operating since 1996, and since 2007 it has been aggregating radio stations of the holding and competitors. “We are not very actively monetizing the project, because we believe that the appeal of radio on the Internet is that you can listen to music without advertising,” he says.
Now the monthly audience of the Internet project has reached 3 million people. Kostin believes that the creation of a large number of such services may lead to a reduction in the audience of traditional radio.
Source: https://habr.com/ru/post/295352/
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