Twitter will actively cooperate with Russian advertising agencies and brands.
Twitter sales director in Russia and China, Peter Greenberger, praised the company's advertising audience in our country. According to him, the Russian audience accessible to advertisers is 26 million unique users. He reported this in Moscow, at an event for the press.
Greenberg noted that the calculation took into account users of the desktop version of Twitter, as well as users of mobile applications. This figure cannot be equated to the direct number of users of the microblogging service in Russia - there are a few more, he said.
Twitter Vice President Shailesh Rao noted that 80% of the audience visits the site from mobile devices, 82% of the audience watches the video, and 90% of all video views are mobile.
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One of the most popular themes in the world, he called the Oscar film award, the Ferguson riots, the bloody moon and the debate about the color of the dress. The last topic collected a total of 4.8 million tweets, picking up 303 posts per hour.
He also revealed quantitative indicators on users tweets on some topics:
“I want, I need” - 53.9 million.
“Hungry” - 3.1 million.
“I am going to buy a car” - 1.5 million.
553 million messages are devoted to technology, 16 million to fitness, 66 million to food.
Peter Greenberg also announced plans to develop the company in the Russian market. First, Twitter will focus on increasing video views in the desktop version and on mobile platforms. Secondly, the company intends to increase the number of downloads of the application. Thirdly, the social network will cooperate more actively with Russian agencies and brands. A promising direction on Twitter is the Periscope video streaming service launched this year.
Sergey Dovedov, managing director of the Httpool agency (sells advertising for Twitter in Russia), told Lente.ru that it is not yet known when the Moments function, launched for US users in early October, will work in Russia.
On Tuesday, October 13, Twitter CEO Jack Dorsey announced a reduction of the company's staff by 8 percent as part of the restructuring. Layoffs will affect 336 employees from a staff of 4.1 thousand people.
Peter Greenberger noted that staff reduction will not affect the company's operations in Russia.
Greenberg noted that the calculation took into account users of the desktop version of Twitter, as well as users of mobile applications. This figure cannot be equated to the direct number of users of the microblogging service in Russia - there are a few more, he said.
Twitter Vice President Shailesh Rao noted that 80% of the audience visits the site from mobile devices, 82% of the audience watches the video, and 90% of all video views are mobile.
')
One of the most popular themes in the world, he called the Oscar film award, the Ferguson riots, the bloody moon and the debate about the color of the dress. The last topic collected a total of 4.8 million tweets, picking up 303 posts per hour.
He also revealed quantitative indicators on users tweets on some topics:
“I want, I need” - 53.9 million.
“Hungry” - 3.1 million.
“I am going to buy a car” - 1.5 million.
553 million messages are devoted to technology, 16 million to fitness, 66 million to food.
Peter Greenberg also announced plans to develop the company in the Russian market. First, Twitter will focus on increasing video views in the desktop version and on mobile platforms. Secondly, the company intends to increase the number of downloads of the application. Thirdly, the social network will cooperate more actively with Russian agencies and brands. A promising direction on Twitter is the Periscope video streaming service launched this year.
Sergey Dovedov, managing director of the Httpool agency (sells advertising for Twitter in Russia), told Lente.ru that it is not yet known when the Moments function, launched for US users in early October, will work in Russia.
On Tuesday, October 13, Twitter CEO Jack Dorsey announced a reduction of the company's staff by 8 percent as part of the restructuring. Layoffs will affect 336 employees from a staff of 4.1 thousand people.
Peter Greenberger noted that staff reduction will not affect the company's operations in Russia.
Source: https://habr.com/ru/post/295350/
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