Buyers of
Hewlett Packard devices will be able to use the new HP Lounge streaming music service. However, this opportunity will be available only to residents of Europe, Africa and the Middle East. The geography of the service includes 22 countries.
The first year of subscription will be free. During the year, subscribers will be able to listen to all works from the company's catalog in unlimited quantities for free. After the first year, the HP Lounge will cost the user £ 3.2 per year (about $ 5 at today's exchange rate). It is worth noting that the service will not advertise.
Partner of the service will be
Universal Music Group . HP Lounge users will also have access to news, reviews of new albums and interviews with artists. All this content will be provided by HP and Universal Music. In addition, users in special competitions will be able to win tickets to concerts, meetings with musicians, or visits to recording studios.
Service developers said they created an intuitive and simple interface. They also implemented “unique” search capabilities for relevant content.
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The application will be distributed on new tablets and laptops HP,
writes The Telegraph. Old device owners can download the HP Lounge app from the Microsoft Store. If the user is not an HP customer, the service will also be available to him, but only with excerpts of songs 30 seconds long.
HP noted that they do not plan to compete with the music streaming services
Spotify and
Apple Music . "We are not trying to enter the market at all costs," says HP's senior vice president. According to him, the company launches the service in order to expand the audience and increase its presence in the market of laptops and tablets.
In July, Microsoft announced its intention to restart the
Groove Music streaming service. The application appeared in Windows 10. The corporation plans to release versions for iOS and Android.