Video service "Mail.Ru Poster" introduces a recommendation system simultaneously with the restart of "Kinopoisk"
The largest aggregator of online cinemas , Mail.Ru Poster, launched a recommendation service on October 9, following the example of Yandex. This is a similar service launched on October 8 in the updated Yandex project Kinopoisk.
The Mail.Ru Poster is testing a recommendation based on data such as gender, age, and type of activity. In addition, the service takes into account the interests of users by analyzing their ratings and actions on the site. But, according to the press release , in order for the advisory service to work, users will have to evaluate at least 10 movies and TV shows.
In the opinion of the Mail.Ru project manager, the recommendation service will allow the user to “solve the problem of choice” and not get lost among the variety of content on the site.
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According to the company, at the moment Mail.Ru Poster is the largest online video content aggregator on the Internet - more than 7.6 thousand films and more than 1.2 thousand TV shows are available on it. Partners of the service are online cinema Ivi , Megogo , Aimedka , Tvigle , Now , Zoomby , Tvzavr , RuTube , as well as STS , TNT , "First" and VGTRK .
"Megamind" wrote that yesterday, October 8, "Yandex" demonstrated a new site about the movie "Film Search". Now the main page of the service is a personalized showcase of movies and TV shows.
In addition to changes in the design of the site, there have been changes in its concept. Now "Film Search" has become an online cinema and has become an aggregator of video content. Partners at the service are almost the same as Mail.ru Poster - Amediateka, ivi.ru, Megogo, Tvzavr, Pladform, VGTRK, CTC Media, Rutube, Ayyo Movies.
“The aggregation model of online cinema content was an obvious and logical step for Yandex after the takeover of Kinopoisk. The Mail.Ru Poster managed to fill this niche much earlier, we started to aggregate video content at the beginning of 2013. The emergence of a second player in the video content aggregation market will play into the hands of all. Cinemas will increase revenue and will be able to expand their libraries, ”says Alexey Antropov, head of the Poster for Mail.Ru.
However, the updated version of the service was criticized by numerous users and even its creator Vitaly Tatsiy. Dissatisfied users created a petition demanding the return of the old portal version. After that, the management promised to restore the old design, but only for a while.
According to TNS Russia, in August 2015, the monthly audience of Kinopoisk was 15.2 million people (data for Russia among the audience from 12 to 64 years), and Mail.ru Poster and the TV programs section of Mail. ru - 8.4 million people, RBC reports .
The Mail.Ru Poster is testing a recommendation based on data such as gender, age, and type of activity. In addition, the service takes into account the interests of users by analyzing their ratings and actions on the site. But, according to the press release , in order for the advisory service to work, users will have to evaluate at least 10 movies and TV shows.
In the opinion of the Mail.Ru project manager, the recommendation service will allow the user to “solve the problem of choice” and not get lost among the variety of content on the site.
')
According to the company, at the moment Mail.Ru Poster is the largest online video content aggregator on the Internet - more than 7.6 thousand films and more than 1.2 thousand TV shows are available on it. Partners of the service are online cinema Ivi , Megogo , Aimedka , Tvigle , Now , Zoomby , Tvzavr , RuTube , as well as STS , TNT , "First" and VGTRK .
"Megamind" wrote that yesterday, October 8, "Yandex" demonstrated a new site about the movie "Film Search". Now the main page of the service is a personalized showcase of movies and TV shows.
In addition to changes in the design of the site, there have been changes in its concept. Now "Film Search" has become an online cinema and has become an aggregator of video content. Partners at the service are almost the same as Mail.ru Poster - Amediateka, ivi.ru, Megogo, Tvzavr, Pladform, VGTRK, CTC Media, Rutube, Ayyo Movies.
“The aggregation model of online cinema content was an obvious and logical step for Yandex after the takeover of Kinopoisk. The Mail.Ru Poster managed to fill this niche much earlier, we started to aggregate video content at the beginning of 2013. The emergence of a second player in the video content aggregation market will play into the hands of all. Cinemas will increase revenue and will be able to expand their libraries, ”says Alexey Antropov, head of the Poster for Mail.Ru.
However, the updated version of the service was criticized by numerous users and even its creator Vitaly Tatsiy. Dissatisfied users created a petition demanding the return of the old portal version. After that, the management promised to restore the old design, but only for a while.
According to TNS Russia, in August 2015, the monthly audience of Kinopoisk was 15.2 million people (data for Russia among the audience from 12 to 64 years), and Mail.ru Poster and the TV programs section of Mail. ru - 8.4 million people, RBC reports .
Source: https://habr.com/ru/post/295218/
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