Yandex.Direct makes life easier for advertisers by launching auto-generated ads
Yandex started testing a new type of ads in the Yandex.Direct service. If the number of identical ads is large enough, the so-called “dynamic ads” are suitable for generating.
Based on the analysis of the site, Yandex.Direct will automatically generate the appropriate ads for display in the Yandex search. The important thing is that there will always be ads only for pages with a specific product.
If, for example, it takes too much time to create new ads for an online store due to a frequent change of assortment, “dynamic ads” will solve this problem. To do this, you need to create an advertising campaign for dynamic ads to automatically generate ads for each product on the site.
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The user’s task is to specify the conditions that Yandex.Direct will use to analyze the advertiser's site and generate an ad from the template.
Source: "Yandex"
Dynamic ads are created as a supplement to the usual Yandex.Direct ads. If your campaigns have ads with a phrase that is more accurate than dynamic ads, the normal ad will have a priority for display. If the phrase of a regular ad is wider or equal in accuracy to a dynamic phrase, the most effective one will be chosen for the show - the system will be guided by the statistics of impressions and clicks, the price per click and the quality factor will be explained on the company's website.
“After targeting by demographic characteristics, Yandex launches dynamic ads. Obviously, he seeks to catch up with Google on functionality. Direct offered a convenient tool, especially advertisers with a large number of sections on the site where they need to bring customers will be happy. Now, it is important for Yandex to debug the work of the new format, and if it functions no worse than in AdWords, it will become popular, ”Konstantin Naichukov, a leading expert on contextual advertising and analytics, said in an interview with SearchEngines.ru.
Dynamic search ads (DSA) in Google AdWords appeared in 2012. As part of the DSA, the system itself, based on the content of the advertised website, creates advertisements in accordance with user requests. The system also determines relevant user requests for products and services displayed on the site and creates advertisements for those requests that are not covered by the advertiser in other advertising campaigns.
Based on the analysis of the site, Yandex.Direct will automatically generate the appropriate ads for display in the Yandex search. The important thing is that there will always be ads only for pages with a specific product.
If, for example, it takes too much time to create new ads for an online store due to a frequent change of assortment, “dynamic ads” will solve this problem. To do this, you need to create an advertising campaign for dynamic ads to automatically generate ads for each product on the site.
')
The user’s task is to specify the conditions that Yandex.Direct will use to analyze the advertiser's site and generate an ad from the template.
Source: "Yandex"
Dynamic ads are created as a supplement to the usual Yandex.Direct ads. If your campaigns have ads with a phrase that is more accurate than dynamic ads, the normal ad will have a priority for display. If the phrase of a regular ad is wider or equal in accuracy to a dynamic phrase, the most effective one will be chosen for the show - the system will be guided by the statistics of impressions and clicks, the price per click and the quality factor will be explained on the company's website.
“After targeting by demographic characteristics, Yandex launches dynamic ads. Obviously, he seeks to catch up with Google on functionality. Direct offered a convenient tool, especially advertisers with a large number of sections on the site where they need to bring customers will be happy. Now, it is important for Yandex to debug the work of the new format, and if it functions no worse than in AdWords, it will become popular, ”Konstantin Naichukov, a leading expert on contextual advertising and analytics, said in an interview with SearchEngines.ru.
Dynamic search ads (DSA) in Google AdWords appeared in 2012. As part of the DSA, the system itself, based on the content of the advertised website, creates advertisements in accordance with user requests. The system also determines relevant user requests for products and services displayed on the site and creates advertisements for those requests that are not covered by the advertiser in other advertising campaigns.
Source: https://habr.com/ru/post/295172/
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