Pandora bought Ticketfly online ticket seller for $ 450 million

One of the oldest not only music, but also in principle web services - Pandora , experiencing not the best of times due to increased competition in the music streaming market from Apple Music, Spotify, Rdio and Tidal, announced a rather unexpected step - buying one of Ticketfly is the largest ticket sales company in the USA.



This is the executive director of Pandora Brian McAndrews said in a press release :

This is a fundamental change, not only for Pandora, but for the entire music industry. Over the past 10 years, we have contributed to the achievement of the level of musical streaming that we are seeing today. With Ticketfly, we will give music lovers even more and raise ticket sales for musicians as the largest and most effective trading platform that unites listeners and creators of music.

The Ticketfly network has more than 1,200 partner venues and event organizers - the company hopes that it will be able to effectively use this existing infrastructure to integrate ticketing / buying opportunities for real and online concerts and other cultural events (such as festivals).