Google introduced accelerated mobile pages

Google has introduced Accelerated Mobile Pages Project - a new open source framework for creating HTML pages. The company has just published a practical review of AMP in its corporate blog on GeekTimes.

It is worth noting that Google AMP is a project competing with Facebook Instant Articles and those innovations in the work of iOS 9, which brought Apple. All three are trying to optimize the look of web pages, increase download speeds and better target advertising (primarily from their own RTB and other platforms).
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AMP HTML is presented on GitHub as a separate project.