Pros and cons when recruiting subscribers to their email database using recipients

Before almost any online business, a frequent problem is the promotion of its product. Especially if the budget for promotion is limited, or even completely absent. Including in such situations, you can gain a tool for rapid and effective promotion - "mutual PR". What is “mutual marketing” and how it can be used to intensively replenish your email database with target subscribers, you will find out in the publication “How to quickly and efficiently get new target subscribers to your email database” .

We decided to be honest with the current and future users of our service for the ListPR.com mutual fires organization and to highlight the main pros and cons of the mutual public relations. To use or not this tool is up to you.

Benefits of mutual PR:

• Intensive growth of new target subscribers;
• Does not require either no cash costs, or they are minimal;
• Participants do not need any special skills.

The disadvantages include:

• Not all subscribers will be happy to receive a promotional letter about the mutual cooperation event. But if you properly present this event to your subscribers, then the minus can turn into a plus;
• There may be a little unsubscribe old subscribers. But in this case, the number of re-subscribing will more than override the unsubscribers.

We give some small recommendations on how to avoid the above-mentioned disadvantages. The first thing you need to accept is that you cannot avoid unsubscribing from your mailing list. Do not take part in mutual fires too often and you will not even notice the loss. Try to write letters yourself and refrain from templates, even though they are in our service. Favorably present to your subscribers the upcoming mutual PR event. Do everything correctly, and it is not so difficult, and your base will be updated with new target subscribers.
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The main rule - do not "burn out" your base.

There are indeed disadvantages to peer-to-peer and for some they seem too serious to take part in such events. If you are not afraid of this promotion tool, we can say that there is no substitute for mutual supporters as a means of free promotion. If you have not tried to promote your website, yourself or product in this way, then it's time to start doing it.