Hola, amigos. Yandex plans expansion into Latin American markets

Photo: Eraldo Peres / AP

The company Yandex now works in the markets of Russia, Ukraine, Turkey and some other CIS countries. Nevertheless, the company management plans to expand, diversify the business, and now plans to enter the markets of Latin America. Soon the first application will be launched, intended only for the countries of this region. The application itself is called Yandex Launcher, and it is intended for the Android OS, they write "Vedomosti". The program is designed for audiences in Brazil and Mexico - here, Yandex has already distributed its products. At the same time, Brazil, Mexico and Colombia are the most actively growing markets in Latin America.

Yandex Launcher is a shell for Android gadgets that allows users to customize the mobile operating system for themselves. At the same time, the program can run on budget smartphones with not the highest performance. Interestingly, Yandex Launcher is not available to Russian users, and there are no company services in this application. For example, Google is offered here as a search service, but you can also choose Bing - these search engines work in Latin American countries.

If the pilot project is recognized as successful, similar projects will be launched in other countries. True, so far no one talks about the full-fledged entry of “Yandex” into Latin America. This is only an experiment that was launched as part of the business diversification project of Yandex. Arkady Volozh said about this project: “Yandex” “we need to find business models, partners, orders, we need to learn how to sell our unique skills in other markets, so as not to depend on one. Therefore, we are so actively looking for different schemes, various other sources of income, both on the Internet and outside the Internet, where else we can apply our skills. ”
')
According to Alexander Vengranovich, an analyst at Discovery Capital, in order to significantly diversify the company's business, it is necessary to cover such large markets, which undoubtedly are India and Latin America.