Upvoted news website launched - the mercantile "brother" of the Reddit project
Reddit is a resource that allows you to post a link to interesting information on the Internet. Users of the resource can vote for their favorite materials, thereby promoting them "up". However, on Tuesday, the Reddit team launched another project - Upvoted . This name is translated as "raised up by a majority vote." On the new resource materials will be selected on the basis of the best publications Reddit.
But the new resource has fundamental differences from its predecessor:
1 On Upvoted there is no possibility to vote for published posts.
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2 On Upvoted will appear paid publications from advertisers.
In addition, the developers plan to remove the ability to comment on posts.
According to analysts, in this way Reddit management expects to expand its audience and earn money on it. According to Enders Analysis , the target audience of Reddit are young people aged 18 to 24 years. According to Thomas Caldecott of Enders Analysis, the new site was created because of the impossibility of further increasing the audience on the old resource. In addition, due to the uncontrolled nature of post publications, it was not possible to use the new effective advertising formats to monetize Reddit itself.
According to Wired, a new team will be working on Upvoted. Her minimum task is to publish about 20 stories per day. The maximum task is to increase the number of publications to 40.
“Unfortunately, instead of telling a story, some news resources assign themselves content [with Reddit] and present it as their own. They do not mention our community. We believe that the stories of our users need to be re-told, but the authors themselves should be at the center of the story, ”they say in Upvoted.
Expert opinions on the introduction of sponsored content are divided.
“This may be a story about Tesla, maybe an article about how Wi-Fi works. In general, it will be quality material, the publication of which will simply be paid for, ”explains Vicky Chang, head of the Upvoted team.
Fashion magazines have always published similar advertisements, but for serious media like the Financial Times, the blurred line between an editorial and an ad can be criminal, Thomas Caldecott is sure.
“Reddit falls under the second category. Its main trading advantage is credibility, and also the living voices of the readers. These values ​​are extremely difficult to defend if management partly uses a new resource to actively promote brands, ”explains the analyst.
But the new resource has fundamental differences from its predecessor:
1 On Upvoted there is no possibility to vote for published posts.
')
2 On Upvoted will appear paid publications from advertisers.
In addition, the developers plan to remove the ability to comment on posts.
According to analysts, in this way Reddit management expects to expand its audience and earn money on it. According to Enders Analysis , the target audience of Reddit are young people aged 18 to 24 years. According to Thomas Caldecott of Enders Analysis, the new site was created because of the impossibility of further increasing the audience on the old resource. In addition, due to the uncontrolled nature of post publications, it was not possible to use the new effective advertising formats to monetize Reddit itself.
According to Wired, a new team will be working on Upvoted. Her minimum task is to publish about 20 stories per day. The maximum task is to increase the number of publications to 40.
“Unfortunately, instead of telling a story, some news resources assign themselves content [with Reddit] and present it as their own. They do not mention our community. We believe that the stories of our users need to be re-told, but the authors themselves should be at the center of the story, ”they say in Upvoted.
Expert opinions on the introduction of sponsored content are divided.
“This may be a story about Tesla, maybe an article about how Wi-Fi works. In general, it will be quality material, the publication of which will simply be paid for, ”explains Vicky Chang, head of the Upvoted team.
Fashion magazines have always published similar advertisements, but for serious media like the Financial Times, the blurred line between an editorial and an ad can be criminal, Thomas Caldecott is sure.
“Reddit falls under the second category. Its main trading advantage is credibility, and also the living voices of the readers. These values ​​are extremely difficult to defend if management partly uses a new resource to actively promote brands, ”explains the analyst.
Source: https://habr.com/ru/post/295128/
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