Apple and Google for the third time became the leaders of the top 100 global brands

For the third year in a row, Apple and Google have led the ranking of one hundred best global brands (Best Global Brands). This year, Apple was in first place, and Google - in second. The rating was prepared by the Interbrand branding agency. The criterion for the success of brands is their assessed value. Calculating the assessment, the agency relied on the financial results of companies, the ability to influence consumer preferences and brand competitiveness.

Agency specialists have estimated Apple at $ 170 billion. This is 43% higher than last year's result. Google valued at $ 120 billion, which is 12% more than last year. In 2014, Apple was valued at $ 119 billion, and Google at $ 107 billion. Then the brands grew by 21% and 15%, respectively, compared with 2013.


Source: Interbrand
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Microsoft was in fourth place on the list with an estimated $ 68 billion. Below is IBM with a score of $ 65 billion. Samsung ranked seventh with a valuation of $ 45 billion. Amazon's online retailer valued at $ 38 billion. As a result, he received the tenth place.


Source: Interbrand

For the first time in the list was the Chinese brand Lenovo . True, he finished last, the 100th, place with an estimate of $ 4.1 billion. The best growth dynamics boasts Facebook . Her score increased by 54%. With a score of 22 billion, the company ranked 23rd in the rankings. Nokia and Nintendo this year are not included in the rating. They could not hold their positions.

The top ten also included Coca-Cola (third place), Toyota (sixth place), General Electric (eighth place) and McDonald's (ninth place).

Interbrand branding agency was founded in 1974. Agency specialists began to make a rating of the most successful brands in 2000. Then the leader of the rating was the company Coca-Cola.