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Avito, Russia's largest ad service, bought and connected Checkout goods delivery services aggregator

Avito, Russia's largest online ad service , has acquired Checkout, a product delivery service. This service is an aggregator and cooperates with Mail of Russia, SPSR Express, DPD and other delivery services. Checkout allows online stores to send goods in any way convenient for the buyer, entering into a contract only with the aggregator.

Avito bought out the shares from AltairVC and Edison Venture Capital , which were co-owners of Checkout. Now only Avito and the current CEO and founder of Checkout, Herman Ivkin, are co-owners of the service.

“By purchasing this company, Avito wanted to be sure that their cooperation would not be broken. This could have happened if other investors had bought the shares, ”said Kristoffer Norman, Avito Operations Director.
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After closing a deal, only legal entities can buy goods in Avito through CheckOut. According to InSales, in Russia there are about 45 thousand online stores. Most of them collaborate with Avito. About 15 thousand online stores are actively using additional services Avito - “Store” or “Context” . They allow you to independently post on Avito descriptions of their products or contextual ads. The same partners will now be able to use the Checkout aggregator. After all, an agreement with the owners of the aggregator was concluded primarily for this purpose.

“In the near future, Checkout will be unavailable for private users. To do this, Avito will need to make its payment system, ”Norman said. He also added that the company is already “working in this direction,” Izvestia reports.

Ivkin said that the number of shipments using CheckOut in two years reached 150 thousand. “We buy CheckOut primarily because of the team, not because of the scale. Scale is us, ”commented Norman.

Avito controls KECH eKommerz LLC, which is 99% owned by Swedish Avito Holding AB. According to SPARK-Interfax, in 2014, the company's revenue amounted to 4.3 billion rubles.

Avito is ready for an initial public offering (IPO), said Jonas Nordlander, CEO. “Avito is preparing [for an IPO] for the simple reason that we want to have more options if at some point going to the stock exchange makes sense for shareholders and businesses,” Bloomberg quotes Nordlander.

"Megamind" wrote that in July 2015, the company "Yandex" launched a b2b-service "Yandex.Delivery" . It is designed to organize effective interaction between online stores and courier services. The service allows shops to cooperate with various carriers. At the same time, the store will be provided with shipment of goods, document flow and payment system. Yandex.Dostavka specializes in the transportation of goods from Moscow and its suburbs to the regions of Russia.

Source: https://habr.com/ru/post/295000/


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