Video from the summer school for the marketing of software products in JetBrains
Many of you already know about the recent summer school for marketing software products , conducted by JetBrains in St. Petersburg from July 28 to August 5. It was an experiment for us, so initially we were not sure that it would be possible to record and publish a video (both technically and ideologically - it was not clear how the format would be suitable for video). Already during the school it became clear that the recordings of these cozy summer meetings will bring a lot of useful knowledge to those who could not participate in person, so we are happy to publish videos.
In this post, we publish videos of meetings of the summer school, as well as talk about what happened there. In addition, we recommend a post from paullarionov , written shortly after completion of school and containing impressions of the project from the participant, as well as links to all presentations and homework.
For a start, briefly about summer school:
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( slides )
Unit 2. Intro: Mikhail Vink
( slides )
Unit 3. Working with Mikhail Vink
( slides )
Unit 4. Hypothesis-driven decision-making process, Andrey Cheptsov
( slides )
Unit 5. Organic channels, Vladimir Sitnikov
( slides )
Unit 6. Customer lifecycle: funnel optimization, Andrey Cheptsov
( slides )
Unit 7. Paid channels, Vladimir Sitnikov
( slides )
Unit 8. Website and CRO overview, Vladimir Sitnikov
( slides )
Unit 9. Product pricing: cost, customer, competitor. Demand, supply and price elasticity. Vasily Korf
( slides )
Unit 10. Analytics frameworks, tools and tips, Vladimir Sitnikov
( slides )
Unit 11.1. Email marketing, Vladislava Prasolova
( slides 1-15 )
Unit 11.2. Marketing automation, Vladislava Prasolova
( slides 16-32 )
Unit 12. Product planning, Mikhail Vink
( slides )
Unit 13. Product analytics and research methods: Surveys, Anastasia Chumak
( slides )
Unit 14. Product analytics and research methods, Maria Antropova
( slides )
We will also repeat the link to the post from paullarionov already mentioned above, containing references to homework, presentations and other materials .
The selection process for the summer school participants lasted three weeks, the organizers received 207 unique applications, which were evaluated by five experts from JetBrains. Each candidate received at least three marks from different reviewers (totaling 811 marks / notes / comments).
Based on the results of the assessments, a long list was drawn up, including 25 candidates, from which 20 participants in the summer school were selected.
Since the school was an experiment, we, as the organizers, wanted to receive assessments and detailed feedback at each stage, because participants filled out feedback forms after each meeting. This allowed the organizers to quickly respond to existing shortcomings and improve the school from day to day.
We have several important numbers, derived from the evaluations of school participants:
JetBrains Summer School for Software Products Marketing was a very interesting experience. Of course, there were a lot of things that could be improved (they always exist, right?), And now it’s hard to say if we will repeat this experience (and if so, when and in what format). On the part of the organizers, I can say that we are pleased with the results of our experiment and see the benefits of such a project for participants (both external and internal), the community of grocery marketers and the company.
We would like to express special thanks for the support of all participants, lecturers, organizers and, of course, all who submitted applications (we are sure that many of you read our blog here).
In this post, we publish videos of meetings of the summer school, as well as talk about what happened there. In addition, we recommend a post from paullarionov , written shortly after completion of school and containing impressions of the project from the participant, as well as links to all presentations and homework.
For a start, briefly about summer school:
- 14 meetings (more than 40 hours of classes in total) from 8 experts from JetBrains;
- 20 external participants recruited by the competition for applications for participation;
- More than 50 employees of JetBrains from different departments signed up to broadcast the school (both remotely and in offices in St. Petersburg and Munich);
- 5 homework assignments;
- 4 quiz (short test, based on previous lectures);
- 1 social event;
- and much more.
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Lecture videos
Unit 1. How Eugene Toporov
( slides )
Unit 2. Intro: Mikhail Vink
( slides )
Unit 3. Working with Mikhail Vink
( slides )
Unit 4. Hypothesis-driven decision-making process, Andrey Cheptsov
( slides )
Unit 5. Organic channels, Vladimir Sitnikov
( slides )
Unit 6. Customer lifecycle: funnel optimization, Andrey Cheptsov
( slides )
Unit 7. Paid channels, Vladimir Sitnikov
( slides )
Unit 8. Website and CRO overview, Vladimir Sitnikov
( slides )
Unit 9. Product pricing: cost, customer, competitor. Demand, supply and price elasticity. Vasily Korf
( slides )
Unit 10. Analytics frameworks, tools and tips, Vladimir Sitnikov
( slides )
Unit 11.1. Email marketing, Vladislava Prasolova
( slides 1-15 )
Unit 11.2. Marketing automation, Vladislava Prasolova
( slides 16-32 )
Unit 12. Product planning, Mikhail Vink
( slides )
Unit 13. Product analytics and research methods: Surveys, Anastasia Chumak
( slides )
Unit 14. Product analytics and research methods, Maria Antropova
( slides )
We will also repeat the link to the post from paullarionov already mentioned above, containing references to homework, presentations and other materials .
Selection process
The selection process for the summer school participants lasted three weeks, the organizers received 207 unique applications, which were evaluated by five experts from JetBrains. Each candidate received at least three marks from different reviewers (totaling 811 marks / notes / comments).
Based on the results of the assessments, a long list was drawn up, including 25 candidates, from which 20 participants in the summer school were selected.
Feedback
Since the school was an experiment, we, as the organizers, wanted to receive assessments and detailed feedback at each stage, because participants filled out feedback forms after each meeting. This allowed the organizers to quickly respond to existing shortcomings and improve the school from day to day.
We have several important numbers, derived from the evaluations of school participants:
- The overall usefulness of the summer school was estimated at 9.5 / 10 ;
- The organization of the school was estimated at 9.3 / 10 ;
- The average rating of meetings was 8.73 / 10 ;
- The average rating of performances was 8.31 / 10 ;
- The average sleep time of school participants turned out to be about 5 hours a day (which correlates with the average 4.5 hours of sleep of school organizers).
Conclusion
JetBrains Summer School for Software Products Marketing was a very interesting experience. Of course, there were a lot of things that could be improved (they always exist, right?), And now it’s hard to say if we will repeat this experience (and if so, when and in what format). On the part of the organizers, I can say that we are pleased with the results of our experiment and see the benefits of such a project for participants (both external and internal), the community of grocery marketers and the company.
We would like to express special thanks for the support of all participants, lecturers, organizers and, of course, all who submitted applications (we are sure that many of you read our blog here).
Source: https://habr.com/ru/post/294994/
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