Instagram launched advertising sales in Russia

The famous social network Instagram has launched advertising sales in Russia, which will now be available in three formats. Interestingly, the network sells advertising not directly, but through the reseller AiTarget. This company has previously signed an exclusive advertising contract in Russia with the social network Facebook, which owns Instagram, RIA Novosti reports .

As for the format of advertising posts, this is either a picture with a link to a specific resource. Either a picture with a button to install the application, or a 15-second video. To increase the effectiveness of advertising, Instagram uses targeting based on Facebook technology. Gender, age and some other factors are taken as the main elements of targeting.

Now in Russia there are about 16 million active Instagram users. Most of the users of the social network belong to the age group of 18-34 years, in this category about 65% are women. The annual increase in users is about 25%.
')
“Using the new service, advertisers will be able to attract the attention of a young, dynamically growing Instagram audience in Russia,” says the official announcement of the company.

Now the social network is actively promoting its advertising system, which over time will be visible to all users from all regions where Instagram works.